Executive/ Senior Executive, Brands

The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott's presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP, Preference, Quest, Vertu and Yello. Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey. This is a 2-year contract role for Executive/Senior Executive, Brands (Commercial Services).

The Opportunity

We are looking for a driven and passionate Executive/ Senior Executive, Brands (Commercial Services) to join our dynamic Brands team that plays a pivotal role in shaping and managing 360° brand strategies that create differentiated products and experiences across Ascott's award-winning brands across hospitality typologies. As a brand custodian, you will support efforts in brand development, brand management, brand training curriculum, brand marketing, and brand performance measurement, working closely with internal and external stakeholders to strengthen brand equity, build brand advocacy and ensure consistent brand positioning across our global hospitality portfolio.

• Support Brand Strategy and Development:
  • Support strategic brand positioning and competitive analyses to ensure desirability and relevance of various brands.
  • Support development of brand curriculum for associates
  • Support initiatives to grow brand advocacy and brand equity.
  • Support the development and evolution of brand resources, including stories, standards, and guidelines, toolkits and templates, ensuring alignment across global teams and properties.
  • Oversee Flagship Projects and Brand Pilots:
    • Partner with cross-functional teams and country clusters to lead flagship initiatives and brand pilots, ensuring successful implementation and alignment with the overall brand vision.
    • Manage Corporate and Brand Campaigns.
    • Plan and execute high-impact corporate and brand campaigns (both online and offline) to enhance brand value and visibility.
    • Act as Brand Guardian:
      • Oversee the protection and alignment of intellectual property, brand standards, and corporate identities, including the creation and management of guidelines for stationery, signage, and internal/external communication tools.
      • Monitor Brand Performance and Insights:
        • Analyse and measure brand performance and positioning against competitors, identifying opportunities and challenges to refine strategies and ensure sustained brand growth.
        • Content and Asset Management:
          • Review, curate, and manage brand-related assets such as property images for the Brand Resource Centre and online media library, ensuring relevance and quality.
          • Website and Digital Content Oversight:
            • Lead content management efforts for the brand website, ensuring up-to-date and engaging materials.
          Requirements
          • Bachelor's degree in Branding, Marketing, Communications, or a related field.
          • At least 2 years of experience in branding or marketing, with a proven track record of managing cross-functional initiatives and campaigns.
          • Strong organisational and project management skills, with the ability to lead multiple initiatives simultaneously.
          • Creative thinker with a strategic mindset, thriving in a fast-paced and dynamic environment.
          • Excellent interpersonal skills, with a demonstrated ability to influence and engage stakeholders across various levels and geographies – a confident communicator
          • Resourceful and creative.
          • Strong command of English and Chinese for communication with the Chinese market.
          #J-18808-Ljbffr