Social Creative Lead

We are looking for a Social Creative Lead to spearhead our social-first creative output across TikTok, Instagram, YouTube Shorts, and emerging platforms. This role blends trend-driven ideation, creative direction, and content production leadership to deliver viral, high-performing content that grows our brand reach, engagement, and sales.

The Social Creative Lead will work closely with the Social Media Lead , Video/Content Team , and Creative Director , ensuring our content is not just on-brand, but also culturally relevant and built for performance.

• Lead creative direction for short-form video and social-first content.
• Translate brand and campaign objectives into platform-native, viral-ready content ideas.
• Monitor cultural trends, memes, sounds, and formats to keep the brand ahead of the curve.
• Partner with the Social Media Lead to balance brand-building and performance-driven content.

Content Direction & Production

• Direct the Content & Video Team on concept execution, storytelling style, editing techniques, and pacing.
• Collaborate with Influencer Marketing to brief creators/UGC partners on brand content needs.
• Work with Paid Ads team to ensure social creative is adaptable for performance testing.
• Oversee scriptwriting, storyboarding, and shoot planning for social content.

Cross-Functional Collaboration

• Align with the Senior Art Director on campaign storytelling and ensure campaign assets have strong social-first adaptations.
• Work with the Lead Designer to integrate brand identity and motion/graphic elements into social video.
• Partner with Content & Copywriting to refine messaging hooks and CTAs for maximum impact.
• Act as the creative voice for social content within the org.
• Mentor content creators, editors, and designers working on social-first projects.
• Set creative standards and inspire the team to push boundaries in digital storytelling.

Success Metrics

• Growth in engagement and reach across TikTok, Instagram, and YouTube.
• Improved creative performance in Paid Ads using social-native content.
• Increased velocity of trend-driven creative output (time from ideation → execution).
• Strong alignment between campaign creative and social-native adaptations.

Reporting Structure

• Reports to: Creative Director
• Collaborates closely with: Social Media Lead, Content & Video Team, Lead Designer, Senior Art Director
• Direct influence over: Content creators, video editors, and external UGC/influencers

• A social-first creative leader with at least 5 years of proven experience in directing and producing short-form content across TikTok, Instagram, YouTube Shorts, and emerging platforms.
• Someone with a portfolio that demonstrates the ability to create content with viral potential — showcasing high-performing social work, strong creative vision, and a sharp eye for detail, visual quality, and brand-consistent storytelling.
• Equipped with a deep understanding of design principles, brand systems, and digital culture, with the ability to evolve a brand’s visual identity across multiple social touchpoints.
• Both a trend-spotter and strategist, able to translate cultural insights, memes, and formats into platform-native content that resonates.
• Experienced in fashion, lifestyle, beauty, or retail/e-commerce (preferred, but not required).
• A natural mentor and creative standard-setter, able to inspire and elevate a team of content creators, editors, and designers.
• A collaborative partner who thrives in multidisciplinary teams — aligning with design, influencer marketing, paid media, and campaign leads to deliver unified creative output.
• Confident in balancing brand-building and performance-driven content, ensuring that creativity fuels both culture and conversion.

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

Ready to Join Us?

If you\'re a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply

Learn More about Ask & Embla:

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Why Work With Us?

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.