Associate Director/Director, Performance Marketing

Associate Director/Director, Performance Marketing (Bangkok Based, relocation provided)

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About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Summary

In the online travel industry, with fast-changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price. Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda’s global strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.

What you will be doing

• Work with C-level executives and other internal stakeholders to craft a global pricing framework, taking into account Agoda’s strategic priorities
• Work with the Product team to build the tools to execute and monitor pricing actions and to improve price display across all channels
• Work with the Market Development team to collect price benchmarking data and intelligence from local markets, and to respond to moves from competitors and hotel partners
• Design and deploy pricing actions, balancing short term financial goals with the longer term strategic imperatives
• Manage a multi-million dollar budget and provide visibility to internal stakeholders
• Inspire and coach a team of analysts and campaign managers and expand it by hiring talent

What you need to be good at to succeed in this role

• Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus
• Excellent analytical skills – you really need to love data for this role
• Advanced proficiency in SQL
• Experience with data visualization tools
• Ability to foster cooperation across teams and across nationalities
• People management – track record of hiring and developing stars
• Experience in defining pricing strategies, P&L management and/or revenue management
• Entrepreneurial spirit, get-things-done attitude
• Exposure to IT and Product Development – basic coding skills a plus

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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