Account Director

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Overview We’re looking for a strategic, results-driven, and client-focused Account Director with a strong creative mindset and a proven track record of leading high-impact campaigns. Responsibilities Client Handling● Lead clients in the development of strategic plans and objectives● Critically analyse client briefs and provide strategic insights and recommendations● Define scope of work and KPIs● Solve problems and overcome challenges with creative communications solutions● Senior point of contact and strategic counsel to client and their stakeholders● Raise over-servicing issues with client and make recommendations for adjustments Working with the team● Responsible for the growth and development of AM/AEs on team through formal and informalcoaching● Communicate clear work scope and roles and responsibilities on the account● Guide execution of plans and ensure the team stays on track and on target● Oversee day-to-day servicing to ensure quality and timeliness of work● Review monthly budget and time allocations with team New business● Identify new business leads and bring in new business for the agency● Lead proposal development – brainstorm, pitch document, presentation● Organically grow existing accounts● Provide counsel to other teams who could benefit from your experience/networkStakeholder engagement (media, influencers, employees, industry, government)● Lead our approach to stakeholder engagement across all audiences● Employ strategies that integrate PESO media channels● Ability to grow and leverage strong relationships with key stakeholders to achieve goals● Provide guidance to teams on how to create appropriate communications materials● Ensure all elements (angles, contacts, output) are clear between client and team● Develop strong and compelling messages that are aligned with strategy Digital, Design, Production● Have sound and current knowledge of digital platforms● Identify opportunities to grow our business through digital, design and tech-led solutions● Manage and oversee the production process (from ideation through scripting and storyboarding,filming and editing) Financial and Administrative● Support contract development, new client set-up and managing related client expenses● Spearhead budgeting process and ensure the team is clear on what has been signed off● Manage team hours vs agreed hours and scope and work● Support Finance to manage efficiency for the billing process Qualifications ● 8 - 12 in the Communications industry● Master in developing earned-first, integrated communications programmes and campaigns● Expert writing and presentation skills● Provide strategic and often creative counsel that brings significant value to clients, driving theirbusiness goals● Experience in successfully building stakeholder relationships● Motivate, direct and drive performance with teams on accounts● Ability to convert new business into long-term clients● Grow people and improve capability of team● Grow existing client accounts across all relevant agency capabilities● Strong business acumen #J-18808-Ljbffr