B2B Marketing Specialist

We are looking for a driven and experienced B2B Marketer to lead strategic and executional marketing initiatives tailored for the local market. This role is ideal for someone with a deep understanding of local B2B buyer behavior and market dynamics and proven experience in developing demand generation programs that deliver measurable impact. You’ll be responsible for end-to-end campaign planning, client project management, and aligning cross-functional efforts to drive customer acquisition, lead generation, and client success. If you’re a self-starter who thrives in both strategic planning and hands-on execution, this is your opportunity to make a significant impact in a fast-paced, growth-oriented environment.

Responsibilities:

• Strategic Marketing Planning
• Develop and execute short- and long-term B2B marketing strategies for the Japanese market.
• Lead customer acquisition, demand generation, and lead nurturing campaigns.
• Optimize lead generation funnels to consistently deliver qualified leads to sales.
• Track, measure, and analyze KPIs, adjusting campaigns based on performance.
• Conduct market research and competitive analysis to guide positioning and messaging.
• Act as the main point of contact for clients in the local market, ensuring project alignment and satisfaction.
• Manage project timelines, client communications, campaign delivery, and reporting.
• Lead proposal creation and present marketing recommendations that meet client goals.
• Ensure campaigns align with both client objectives and internal standards.
• Cross-Functional Collaboration & General Support
• Work closely with product, sales, and content teams to align marketing activities with business goals.
• Contribute to product improvement initiatives based on customer insights and market trends.
• Mentor junior team members and support local staff training in the local region
• Continuously evolve marketing approaches to stay ahead in a dynamic market landscape.

Basic requirements:

• Must possess at least a Bachelor’s Degree in any field.
• 5+ years of experience in B2B marketing, particularly in lead/demand generation and customer acquisition.
• Strong knowledge of digital marketing strategies: content, email, SEO, social, paid media, etc.
• Proven experience working in or with the local market—cultural insight and professional fluency required.
• Strong analytical skills and experience with KPI tracking and campaign reporting.
• Excellent interpersonal and client-facing communication skills.
• Fluency in English (written and spoken) is essential.
• Experience with CRM tools and project management software is a plus.

Successful candidates are:

• Self-motivated, self-disciplined, and tech-savvy
• Proficient in Microsoft Office & Google Suite
• Pay close attention to detail and highly organized

Technical requirements:

• Has own working space
• Fast internet connection
• PC or laptop with sufficient specifications

Additional information:

Career level
Middle to senior executive

Qualification

Bachelor’s Degree, Master’s Degree

Years of experience

5 years

Job type Job specializations

B2B Marketing Strategy, Demand Generation & Lead Nurturing, Client Relationship Management, Market Localization, Marketing Funnel Optimization, KPI Tracking & Performance Reporting, Product Positioning & Market Research, CRM & Marketing Platform Experience (HubSpot, Salesforce, etc.), Campaign Planning & Budget Management, Bilingual Communication, Project Management.

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