Lead (B2B Commercial Growth)

Join to apply for the Lead (E-Commerce B2B) role at FairPrice Group 1 day ago Be among the first 25 applicants Join to apply for the Lead (E-Commerce B2B) role at FairPrice Group Job Description Job DescriptionReports To: General Manager, Ecommerce End-to-End ManagementLocation: SingaporeType: Full-TimeRole OverviewWe are seeking a visionary and execution-driven leader to scale FairPrice’s B2B e-commerce business into Singapore’s most trusted digital procurement platform for institutional buyers.This is a leadership role, owning the end to end business of the ecommerce B2B business, requiring a blend of strategic insight, operational rigor, and influential relationship-building. You will lead the charge in acquiring public and private sector accounts, shaping the product roadmap for institutional needs, and driving multi-channel growth—including government procurement, corporate accounts, CSR/employee welfare, and donation partnerships.Key ResponsibilitiesB2B Commercial Growth Build and lead the commercial strategy for institutional sales across public and private sectors. Drive GMV and account acquisition to achieve aggressive key milestones Lead contract negotiations, pricing strategies, and multi-year supply deals with ministries, agencies, and large enterprises. Work closely with Product (Category) Team & category managers to enhance B2B specific assortment ranges Strategic Partnerships & Enterprise Accounts Cultivate C-level relationships with procurement leaders in ministries, MNCs, SMEs, hospitals, schools, and NGOs. Partner with HR, CSR, and admin teams to offer FairPrice procurement products, employee benefit bundles, and care pack solutions. Spearhead collaborations with GovTech, platforms, and CSR networks. Product & Platform Leadership Work cross-functionally with product managers to evolve FairPrice’s B2B portal features: multi-user accounts, tiered pricing, invoicing, procurement reporting, and credit controls. Define roadmap and champion procurement and online donations process digitization and UX excellence Fulfilment & Operational Excellence Work closely with operations and supply chain teams to ensure SLA-fulfilment, institutional picking logic, and cold-chain reliability. Leadership & Team Building Recruit, manage, and inspire a high-performance team of acquisition and account managers, operations liaisons, and able to work closely with product category teams to iron out B2B pricing and strategy for targeted user segment Mentor talent across sales, platform growth, and procurement consulting functions. Job RequirementsIdeal Candidate ProfileMust be able to execute with a start-up mindset and willing to get hands dirty to attain results Min 8-10 years of leadership experience in e-commerce, B2B marketplace, FMCG procurement, or institutional supply Proven track record growing enterprise accounts and government clients Strong network within Singapore’s public and corporate sectors Deep understanding of e-procurement, fulfilment, and commercial negotiation Experience scaling B2B platforms or leading digital transformation for procurement Excellent communicator with the gravitas to pitch to C-suites and boardrooms Preferred ExperienceExperience at startups, e-commerce or enterprise sales divisions building B2B and institutional sales businesses, or enterprise sales arms in FMCG companies Experience in scaling grocery procurement and pantry businesses will be an advantage Familiarity with GeBIZ, , or MOF procurement policies Familiarity with Salesforce, SAP Ariba, or digital procurement tooling Why Join Us?You will play a pivotal role in defining how institutions buy groceries in the next decade. With a trusted national brand, unmatched fulfilment infrastructure, and top-tier leadership support, you’ll have the platform, resources, and mandate to build Singapore’s leading B2B grocery ecosystem. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Other Industries Retail Referrals increase your chances of interviewing at FairPrice Group by 2x Get notified about new Lead jobs in Singapore, Singapore . Manager/Senior Manager Culture And Engagement Sales Strategic Planning & Operations Lead, APAC Agency Development Lead, Marketing Solutions Lead Product Manager, Digital Workplace for Schools (Ministry of Education) Specialist/Senior Specialist Digital Experience Business Development Manager, VIP Partnerships Senior Executive/Assistant Manager Learning And Development (Leadership Programme) Strategic Communications Lead, Office of Marketing & Communications (Contract) Assistant Manager/Manager - People Strategy Deputy Manager / Lead Specialist (Partnerships) Regional Omnichannel and E-commerce Manager/Senior Manager Senior Manager, Experiences Acquisition, APAC We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr