Senior Specialist, B2B Content Marketing

Overview Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided). Join Agoda’s B2B Marketing team to shape the voice of our brand for partners worldwide. We’re seeking a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms to engage B2B audiences and drive business results. About Agoda Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy technology that connects travelers with a global network of hotels, properties, flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees represent 95+ nationalities across 27 markets, fostering diversity, creativity, and collaboration. We innovate through experimentation and ownership to enhance the customer experience. Role Overview As a Senior Specialist, B2B Content Marketing, you will be responsible for the end-to-end content lifecycle: ideation, creation, distribution, and performance analysis. You’ll collaborate with stakeholders across departments to develop content (articles, emails, case studies, videos, social media posts) that resonates with our B2B partners. The ideal candidate is an excellent writer with strong project management and stakeholder engagement skills, capable of leading cross-functional initiatives and ensuring alignment across teams. Key Responsibilities Content Development and Management: Create, distribute, and manage useful and engaging content to attract, engage, and retain our B2B partners. Website Management: Manage and maintain PartnerHub and RocketTravel, collaborating with brand, vendors, and business units to create, update, and manage web content. Project and Stakeholder Management: Lead and coordinate cross-functional projects with clear communication and alignment among all stakeholders. Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize our content strategy. Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation. Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach and engagement. Vendor Management: Onboard and manage external vendors as required. What You’ll Need To Succeed Minimum of 3 years in copywriting, content marketing, or related roles; preferably in tech or travel; B2B marketing experience is a strong plus. Exceptional writing and editing skills with the ability to produce high-quality content in various formats. Experience with content management systems, SEO, and website analytics tools (Google Analytics). CRM tools (Salesforce, HubSpot, etc.) are a plus. Experience working with design teams to produce visually engaging content. Solid understanding of digital marketing and UX best practices. Excellent project management, time management, and multitasking abilities. Strong communication skills and a persuasive writing style; be prepared to share writing samples. Familiarity with tech and travel industries; experience in online travel agencies is a plus. Why Join Us At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology with the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team. Locations and Relocation This role is based in Bangkok, Thailand, and open to candidates worldwide. A generous relocation package is provided to ensure a smooth transition to living and working in Bangkok. Equal Opportunity Employer Agoda is committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We welcome applicants from diverse backgrounds. Disclaimer We do not accept unsolicited third-party or agency submissions. If received, we reserve the right to contact and hire the candidate directly without any recruitment fee obligations. Seniority level Mid-Senior level Employment type Full-time Job function Information Technology Industries Technology, Information and Internet #J-18808-Ljbffr