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Head of Market Insights

4 weeks ago

Singapore Electronic Arts Full time

Locations : Sydney, New South Wales, Australia

  • Location: Sydney
  • Country: Australia
    • Location: Singapore
    • Country: Singapore
    Role ID

209728

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Head of Asia Market Insights

At Electronic Arts (EA), we're on a mission to Inspire the World to Play. As a global leader in interactive entertainment, we bring immersive games and services to players across platforms-from mobile and console to PC and beyond. Our portfolio includes beloved franchises like EA SPORTS FC, Apex Legends, Battlefield, The Sims and Need for Speed. Asia is one of the most dynamic and diverse regions in the gaming world, and EA is committed to deepening our understanding of this rapidly evolving market. We're hiring a Head of Asia Market Insights to lead regional foresight and inform high-impact strategic decisions.

Role Overview

As Head of Asia Market Insights, you will be EA's strategic expert on market trends, player behaviors, and entertainment ecosystems across Asia. This senior role is focused on unlocking market opportunities and informing publishing, through robust external intelligence. Drawing on your consulting-style approach and deep research skills, you'll create comprehensive, actionable market insights. Your deliverables will directly influence EA's executive decisions, growth plans, and regional priorities. You will sit alongside the Head of Asia Analytics, forming a complementary insights leadership pair-combining internal data with external foresight to shape EA's Asia strategy development.

What You'll Do

  • Lead EA Asia's market intelligence, building a regional view of gaming and broader entertainment landscapes across all Asia markets
  • Conduct deep-dive research using sources such as Newzoo, Famitsu and Niko partners to build market sizing and forecasts, platform/gene trends, gamer demographics, revenue models, consumer sentiment, government policy impact
  • Analyze and deliver insights on:
  • Gaming market potential and growth forecasts by country/platform
  • Install base projections, platform adoption (mobile vs. PC vs. console), and infrastructure readiness
  • Consumer behaviour, generational shifts, entertainment preferences, and economic or regulatory dynamics
  • Adjacent macro trends in tech (AI, cloud gaming, 5G), entertainment, and digital lifestyles that influences future outcomes in the broader gaming industry and/or EA directly
  • Create and maintain a comprehensive library of regional market data, white papers, industry policy briefings that can be tapped into for latest trends
  • Produce strategic reports, dashboards, and executive presentations that influence business planning, investment decisions, and content roadmaps
  • Collaborate with EA Asia Analytics to create predictive market modelling
  • Present findings regularly to regional and global senior executives, influencing decisions at the highest levels

What You Bring

  • 7+ years in market insights, strategy, consulting, or research, ideally within gaming, tech, media, or entertainment
  • Ability to synthesize complex qualitative and quantitative data into concise, business-relevant insights
  • Proven track record of executive-facing communication, strategic planning, or scenario modelling
  • Deep familiarity with Asian markets, socio-economic factors, and cultural dynamics
  • Skilled in interpreting and applying findings from sources like Newzoo, Famitsu, Niko Partners, and similar market intelligence providers
  • Strong storytelling and presentation skills with a consulting-quality deliverable standard (e.g., PowerPoint, briefing decks, visual data storytelling)

Nice-to-Have

  • Understanding of video game KPIs and publishing models (e.g., F2P, premium, live service)
  • Experience working with or commissioning third-party research vendors
  • Familiarity with regional policy, data privacy, or regulatory factors affecting the games industry
  • Experience working across multiple Asian markets or in regional headquarters

What's in it for you?

We want EA to be the ultimate destination to make great content and experiences. Everything we're doing here is about creating a culture, environment, and company where you can do the best work of your career - so there's that. There's also:

  • A health allowance, to go towards the cost of private health insurance for you and your family
  • Life and salary continuance insurance
  • An employee assistance program, including coaching and therapy sessions to support your wellbeing
  • An inclusive parental leave policy that supports all parents and carers
  • 17.5% annual leave loading - yes, we'll pay you extra to take a break
  • Bonus end of year leave days - time off between Christmas and New Years, no annual leave necessary
  • Volunteer leave and charitable donation matching
  • A fitness reimbursement program - to go towards your fitness expenses (memberships and at home equipment)
  • A flexible work reimbursement program - to go towards your working from home and/or commuting expenses
  • Free EA games, of course
About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.