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2 weeks ago
As the Product Marketing Specialist, you are responsible for driving successful product go-to-market strategies, achieving marketing objectives and business targets. You possess deep industry understanding and 360 marketing knowledge, from traditional to modern approaches. You will be a product expert with passion for technology and work with the product team to develop GTM plans, designing product line-up, identifying target audiences and sales channels, and setting pricing and promotions.
Responsibilities- Develop and execute overall GTM strategy to drive alignment of local go-to-market product plans based on global marketing direction
- Work in close collaboration with sales and marketing to achieve GTM targets
- Gather and analyze actionable consumer and market insights to integrate with marketing planning
- Copywrite, develop and maintain marketing materials to support all communications
- Plan and coordinate vendor and marketing development funds to support overall marketing activities
- Coordinate marketing support to business development and sales teams
- Degree in Marketing or relevant faculties
- Strong understanding of retail, events, and digital marketing
- Strong passion and knowledge in tech is a plus
- Understand the industry dynamics
- Outstanding skills of communication, presentation, collaboration, project management and team management
- At least 3 years of experience in marketing
- Self-driven, passionate about impacting business with data
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Computer Hardware Manufacturing
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