Senior Manager, Destination Experience

3 weeks ago


Singapur, Singapore Resorts World Sentosa Full time

Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa

Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa

Get AI-powered advice on this job and more exclusive features.

The Senior Manager, Destination Experience is a key role responsible for driving the creative evolution of the resort’s brand identity and experiences. With a strong emphasis on ideation, storytelling, and visual execution, this role oversees high-impact projects and ensures the brand remains relevant, resonant, and future-ready. This role involves collaborating across departments managing brand experiences, and ensuring consistency in all branding efforts to elevate the brand's market position and reputation. This role bridges strategic brand thinking with hands-on creative leadership.

Key Responsibilities

Creative Strategy & Brand Evolution

• Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and

crafting narratives that play a pivotal role in driving brand awareness and business growth.

• Support the Brand Refresh initiative, shaping the resort’s future-facing identity and positioning.

• Develop and implement the Brand Guide, ensuring clarity, consistency, and creative excellence across all touchpoints.

• Review and redefine evergreen brand assets, ensuring they reflect the refreshed brand and are adaptable across platforms.

Project Oversight & Execution

• Oversee all direct report projects, providing strategic direction, creative input, and quality assurance.

• Manage key initiatives including but not limited to:

• Hoarding: Design and messaging for high-visibility brand installations.

• Entertainment: Creative development of branded guest experiences.

• Partnerships: Ensure brand alignment in co-branded activations.

Stakeholder Collaboration

• Work closely with internal teams, external agencies, and vendors to bring brand concepts to life. Build strong relationships with key stakeholders to ensure alignment and success of branding initiatives.

• Support the team in aligning creative outputs with broader brand strategy and business goals.

• Mentor and guide team members, fostering innovation and excellence.

• Champion a culture of creativity, collaboration, and continuous improvement.

Success Metrics:

• Delivery of a refreshed and consistent brand identity embraced across the resort.

• Ability to activate brand guide that empowers consistent execution.

• High-impact creative assets and experiences that elevate brand perception.

• Effective oversight of direct report projects with measurable outcomes.

Required Qualifications

• Bachelor’s degree in Branding, Marketing, Design, or a related field.

• Minimally 5 years of experience in brand strategy, creative direction, or experiential marketing.

Required Skills

• Strong portfolio demonstrating brand development, creative leadership, and storytelling.

• Proven ability to lead multi-disciplinary projects with strategic and creative impact.

• Excellent communication, presentation, and stakeholder engagement skills.

• Hospitality, luxury, or lifestyle industry experience preferred.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Hospitality

Referrals increase your chances of interviewing at Resorts World Sentosa by 2x

Customer Success Manager/ Account Manager Business Development Manager - Travel Insurance Customer Success Manager, Commercial - APAC Service Delivery Manager (Customer Success / Post Sales) Customer Success Manager (CSM) - SAP Academy for Customer Success - Singapore (Hybrid) Onboarding Customer Success Manager - APJ (Singapore based) Senior Manager, Global Procurement, Talent Development Business Development Manager, Ocean Freight Reefer & Bulk, SG & MY Customer Success Manager, Demand GCR (f/m/d)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Singapur, Singapore Resorts World Sentosa Full time

    The Senior Manager, Destination Experience is a key role responsible for driving the creative evolution of the resort’s brand identity and experiences. With a strong emphasis on ideation, storytelling, and visual execution, this role oversees high-impact projects and ensures the brand remains relevant, resonant, and future-ready. This role involves...


  • Singapur, Singapore Klook Full time

    Senior Manager, Customer Experience Strategy About Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with...


  • Singapur, Singapore IMBA GLOBAL PTE. LTD. Full time

    Overview: Sell experiences, not just tickets.Step into the spotlight with IMBA Theatre — Singapore’s newest stage for immersive entertainment. As our Experiences & Partnerships Manager, you’ll be the driving force behind corporate ticket sales, event space bookings, and membership programmes. You’ll spark partnerships, grow revenue, and craft...


  • Singapur, Singapore Klook Travel Technology Limited Full time

    About Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality...


  • Singapur, Singapore Sentosa Development Corporation Full time

    Overview The Director, Experience Development, leads the strategic planning, development and execution of visitor experiences for Sentosa Island. This role is responsible for transforming the island’s destination experience which is a critical enabler and contributor in driving business outcomes (island visitorship and revenue) and building affinity with...


  • Singapur, Singapore Kallang Alive Sport Management Co Pte. Ltd. Full time

    Get AI-powered advice on this job and more exclusive features. Are you a dynamic and passionate individual who thrives on creating extraordinary customer and partner experiences? We are seeking a highly motivated and experienced Senior Manager, Customer Experience (CX) to lead the development of our customer-centric culture and champion initiatives that make...


  • Singapur, Singapore ASPIRE GLOBAL NETWORK PTE. LTD. Full time

    Senior Marketing Manager We’re looking for a Senior Marketing Manager to lead marketing and communications for one of Singapore’s most iconic lifestyle and hospitality destinations. Reporting to the Group Marketing Director, you’ll be responsible for shaping the brand’s presence, driving awareness, and delivering memorable experiences through...


  • Singapur, Singapore Airbnb Full time

    Senior Manager, Experiences Acquisition, APAC Join to apply for the Senior Manager, Experiences Acquisition, APAC role at Airbnb Continue with Google Continue with Google Senior Manager, Experiences Acquisition, APAC Join to apply for the Senior Manager, Experiences Acquisition, APAC role at Airbnb Airbnb was born in 2007 when two hosts welcomed three...

  • Senior Consultant

    4 days ago


    Singapur, Singapore Senior Consultant - Delay Full time

    Overview HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. We anticipate, investigate and resolve complex challenges by harnessing world-leading multi-disciplinary expertise and experience. As trusted independent consultants, experts and advisors, we deliver solutions amid uncertainty, dispute...


  • Singapur, Singapore GENTLE GIANT VENTURES PTE. LTD. Full time

    About the Space Located in the heart of Singapore’s Central Business District, this modern dining and social concept blends elevated local flavours with contemporary presentation, offering both comfort and creativity across its food and beverage program. The space is intimate yet energetic, featuring a central bar, cozy booths, and a private dining room....