Senior Manager, Marketing, Knees, APAC

4 days ago

Singapore Zimmer Biomet Full time

This role is responsible for providing marketing direction in APAC for the Knee business, leading the development and execution of comprehensive and effective marketing plans to achieve Zimmer Biomet's revenue, market share and margin growth objectives and optimizing market opportunities across the APAC region.

What You Can Expect

This role is responsible for providing marketing direction in APAC for the Knee business, leading the development and execution of comprehensive and effective marketing plans to achieve Zimmer Biomet's revenue, market share and margin growth objectives and optimizing market opportunities across the APAC region.

This role will work with global, regional and market leadership teams to deliver on strategic priorities and continuously improve business performance by:

  • leading and managing the new product launch process, clearly defining pre- and post-launch strategies and tactics and closely tracking launch executions at local level

  • identifying customer needs and proactively working with the Global Business Unit to ensure unmet needs in APAC are incorporated in global new product developments

  • working effectively cross-functionally, to manage the segment product and technology portfolio, driving top-line growth and maximizing margin gains; and

  • supporting the APAC Marketing and BU leaders in the preparation of Market Models, Strategic Plan, Annual Operating Plan, regional and corporate reports, and competitive updates.

How You'll Create Impact

Strategy / Business Plan / Budget / New Product Launch Management

Develop, implement and review portfolio strategies and support tactical execution by assisting in establishing local launch plans including promotional activities, pricing, targeting and positioning. Lead, guide and align inputs from countries for segment Market Models, Strategic Plan, Annual Operating Plan budgeting and periodic updates. Work closely with Global Business Units (GBUs) and regional functions such as Pricing, Medical Education, Training, Clinical Affairs, Regulatory Affairs, Legal to drive implementation of the segment strategies.

Business Reviews

Conduct regular business reviews with local team to analyze sales trends, performance versus market growth, key

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