Regional Marketing Director

7 days ago

Singapore Johnson & Johnson Full time

DePuy Synthes Companies of Johnson & Johnson is the largest, most creative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. Building on the legacy and strengths of two phenomenal companies, more agile and better equipped to meet the needs of today’s evolving health care environment. With a focus on activating insights to develop innovative, comprehensive solutions, we are encouraged to advance patient care in greater ways than either company could accomplish on its own.

Regional Marketing Director - Knee Restoration, Orthopaedics - ASPAC will be a significant contributor to achieving our knee platform business objective and digital surgery capability building in the region.

This role is accountable to develop and implement knee restoration strategy, which covers the knee implants portfolio management, surgical technique development and Velys ecosystem establishment.

This role will be paramount in cross training the country market development managers to understand and deliver our customer facing robotic strategic direction. Additionally, this role will provide key input into the strategic development of our sales, professional education and contracting policies to be both competitive and compliant.

The Director is responsible for providing Strategic Insight cross functionally to our Marketing, Commercial Operations, Strategic Accounts, Product Development, and Supply Chain functions to ensure our functional plans and strategies are designed delight our customers. The Director will work closely with the markets to understand and communicate market conditions and customer requirements, establish partnerships to leverage data analytics, and vet new business models and market access strategies to create value for surgeons and hospitals. This role requires the ability to succeed in a highly ambiguous, frequently changing environment.

Digital Surgery Director, Orthopaedics - ASPAC will report directly to the Senior Director, ASPAC Joint, Mitek and Digital Surgery

**Responsibilities**
- Plan, develop, and direct all aspects of Knee and Velys business based on sales/profitability and other goals and objectives established in conjunction with the next highest level of management.
- Formulates and communicates overall business objectives, policies, and strategic plans for the knee Business. Ensures effective implementation and execution of policies and plans to direct the growth of the Company and to achieve both long-term and short-range objectives.
- Directs the development and preparation of short-term and long-range sales/profitability and other goals plans and budgets based upon the broad Business Unit goals and growth objectives.
- Appraises and evaluates the results of overall operations regularly and systematically and reports these results. Maximizes business unit performance and productivity from insight generation to strategy development.
- Act as the DRI for various project development and implementation activities, working side-by-side with internal partners and customers to further define elements of Digital Surgery to maximize the value of the approach and overall platform.
- Provide strategic direction, oversight, management, and ensure execution of customer engagement opportunities with clinicians and hospital administrators to drive awareness, enable Digital Surgery integration, and define of market access business model requirements.
- Meet and collaborate with country teams and potential customers to understand, make recommendations on, and execute against needs related to the full surgical episode (i.e. before, during, and after surgery) and digitization and connectivity of relevant data.
- Map key stakeholders and need states and execute against account change management plans required to implement platform solution.
- Identify and develop foundation of clinical and non-clinical stakeholder users for our data analytics solutions via pilot program.
- Build competencies to uncover actionable clinical and economic unmet needs and facilitate best practice sharing across accounts and cross functional team, with integration into development work-stream efforts.
- Ensure country marketing teams and strategic marketing to create advocacy and support to establish strong customer relationships.
- Increase overall awareness among all internal and key external stakeholders of the Digital Surgery platform and its value proposition.
- Identity customer strategic projects, align objectives, and provide recommendations to facilitate faster penetration and higher utilization of the DePuy Synthes Digital Surgery platforms when they are fully approved and launched.
- Develop and update action plans, manage project process, and conduct follow-ups as needed

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