Product Marketing Specialist

4 weeks ago

Singapur, Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Product Marketing Specialist

Fixed term contract

As a Product Marketing Specialist, you'll lead the product launch strategy and drive targeted audience outreach for our Technology client, ensuring their go-to-market success. You'll define the product's voice and build a loyal following, collaborating with a wide range of teams.

On the regional team, you'll coordinate marketing campaigns, support partners, and execute multi-channel strategies. Your expertise in crafting a compelling product vision and creating impactful content will be critical. You'll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success.

Role:

  • Lead product launches:
    • Own the end-to-end launch process, collaborating with cross-functional teams to define product roadmap and launch strategy.
    • Establish efficient GTM operations to enable rapid product launches.
    • Work with creative agencies to localize launch assets for country teams
    • Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.
    • Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.
    • Partner with User Research to gather insights and conduct competitive analysis to inform launch strategy and positioning.
  • Build product advocacy:
    • Develop and implement scalable playbooks to achieve marketing and product education goals.
    • Maintain brand consistency across all touchpoints.
    • Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

You:

  • Bachelor's degree or equivalent practical experience, with 3+ years of work experience in growth marketing, brand marketing, advertising, project management, product marketing, consulting, or equivalent fields.
  • Experience in tech industry roles and/or start-ups is a plus.
  • Demonstrated record of analytical success, with a capacity for developing and understanding strategy.
  • Able to work independently through ambiguity and strong problem-solving skills to develop effective solutions.
  • Effective leadership and project management skills to manage complex projects with multiple stakeholders and priorities.
  • Deep interest and passion in Generative AI; curiosity to learn new concepts and tools.
  • Demonstrated ability to analyse and distill data into actionable insights and drive relevant product improvements.
  • Comfortable working effectively across different time zones and cultures to achieve shared objectives.
  • Strong ability to lead through influence at all levels, engage in debates and storytelling, and collaborate effectively across functions and geographies.
  • Exceptional verbal and written English communications and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles

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