Marketing Specialist

4 days ago


Singapur, Singapore DBS Bank Full time

About DBS Bank

DBS Bank is a leading financial institution in Asia, committed to helping its customers achieve their financial goals and aspirations. As a market leader in consumer banking, DBS offers a wide range of financial solutions, including deposits, investments, insurance, mortgages, credit cards, and personal loans.

Job Summary

We are seeking a highly motivated and experienced Marketing Specialist to join our team. The successful candidate will play a critical role in delivering our marketing strategy and campaign plans, working closely with internal and external stakeholders to drive business growth and customer engagement.

Key Responsibilities

  • Assist in the planning, development, and execution of marketing campaigns, including thematic platform and category campaigns for Cards products.
  • Collaborate with internal and external stakeholders to develop and implement marketing strategies and tactics.
  • Conduct data analysis on campaign performance and provide recommendations for campaign optimization.
  • Stay up-to-date with industry trends and developments, and leverage this knowledge to enhance campaign performance.
  • Manage budget projections and spends for effective A&P tracking and reporting.
  • Develop and implement event concepts and manage their rollout.

Requirements

  • Degree in Marketing or Business.
  • At least 2 years' experience in product management experience for mobile consumer products and having knowledge of banking, cards, or payments will be an advantage.
  • Strong analytical and problem-solving skills, with the ability to think critically and make data-driven decisions.
  • Excellent communication and project management skills, with the ability to handle multiple tasks and meet deadlines.
  • Experience in leading and working with advertising and media agencies.

About the Role

This is an exciting opportunity for a motivated and experienced marketing professional to join our team and contribute to the success of DBS Bank. If you are passionate about marketing and have a strong desire to drive business growth and customer engagement, we encourage you to apply.



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