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Marketing and Marcoms Specialist, SEA

4 months ago

Singapur, Singapore Corning Full time

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Corning’s businesses are ever evolving to best serve our customers, industries, and consumers. Today, we accelerate and transform life sciences, mobile consumer electronics, optical communications, display, and automotive markets. We are changing the world with: 

• Trusted products that accelerate drug discovery, development, and delivery to save lives
• Damage-resistant cover glass to enhance the devices that keep us connected
• Optical fiber, wireless technologies, and connectivity solutions to carry information and ideas at the speed of light
• Precision glass for advanced displays to deliver richer experiences 
• Auto glass and ceramics to drive cleaner, safer, and smarter transportation 

Position Summary:

The Marketing and Marcoms Specialist will play a crucial role in driving our marketing strategies and business growth initiatives in the Southeast Asia (SEA) region. The successful candidate will be responsible for conducting market analysis, identifying key market trends, and driving marcoms that support the BD team in achieving their goals.

Responsibilities:

Conduct market research to identify market trends, customer needs, and competitive landscape in SEA. Analyze market data and consumer insights to identify business opportunities for growth and expansion. Collaborate with cross-functional teams including sales, product development, and marketing communications to execute marketing initiatives effectively. Monitor and evaluate the performance of marketing campaigns and make data-driven recommendations for optimization. Stay abreast of industry developments, emerging trends, and competitive activities to inform marketing strategies and business decisions. Drive brand awareness and market penetration through targeted marketing initiatives, including digital marketing, events, and partnerships. Prepare regular reports and presentations to communicate marketing performance and market insights.

Qualification:

Bachelor’s degree in marketing, Business Administration, or related field. Experience in market analysis, B2B marketing, and brand management, preferably in the SEA market. Strong analytical skills with the ability to interpret complex data and market trends. Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively. Ability to work effectively in a cross-functional team environment and collaborate with diverse stakeholders. Strategic mindset with a creative approach to problem-solving and decision-making. Proficiency in market research tools, data analytics platforms, and Microsoft Office Suite. Hands on experience with web content management tools and online marketing campaigns. Fluency in English and proficiency in one or more SE Asian languages preferred. Ability to travel within the SEA region as needed.

Key Success Factors:

Excellent interpersonal skills, presentation, and negotiation skills Must possess strong initiative and resiliency. Strong ability to manage data and create financial models and contribute to sales pipeline. Proven organizational and time management skills. Buy-off of strategy by key stakeholders. Quality (creativity and implementability) of insights provided. Willing to travel up to 10-15% for customer facing activities.

Working Relationships:

Internal:

Commercial teams in SEA Corning businesses in various international locations

External: 

Industry experts & participants as required in projects Primary and secondary data providers