Vice President, Project Manager, Marketing Automation Specialist, TMRW and Group Digital Banking

6 months ago

Singapur, Singapore United Overseas Bank Full time

Vice President, Project Manager, Marketing Automation Specialist, TMRW and Group Digital Banking

Posting Date: 14-May-2023 Location:

Singapore, Singapore

Company: United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We are building and expanding the best digital bank in ASEAN.

Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).

Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.

Join us to transform the future of banking and make banking simple, transparent and engaging

Job Responsibilities

We are seeking a Marketing Automation Specialist / Campaign Management Tool subject matter expert with good project management skills, to oversee further development our Group Retail Data Platform (GRD) and the roll-out of a new Campaign Automation Platform (Adobe Campaign across SEA Markets), with the aim of accelerating the growth for our demand generation activities. You will help enable local Digital Engagement Teams develop best-in-class Customer engagement campaigns and nurture Customers through our customer lifecycle, or to upsell our existing Customers with new and exciting offers. 

Reporting into Group Head of Data & Analytics UOB Digital Banking Group, the Marketing Automation Specialist / Campaign Management Tool subject matter expert represents the business needs of In-country Digital Engagement Teams and Group Marketing CoE. He or She will lead the coordination and management of tasks to deliver the platform in partnership with our Group Technology Office (GTO). 

Therefore, an exciting opportunity awaits a candidate with strong entrepreneurial spirit, looking to build a strong business and leave a mark on a very dynamic geography (Singapore, Thailand, Indonesia, Malaysia, and Vietnam).

Scope & Responsibilities

• As an effective Project Manager, working closely with a variety of internal stakeholders; the Group Product CVP Centre of Excellence, and local Digital Engagement teams, you will help define, design and oversee the delivery of our Data and Digital Engagement Technology roadmap across South East Asian Countries (TH, MY & ID).
• This involves good stakeholder relationship management, including the relationship with the Product CVP team, and local digital engagement teams.
• Define business requirements with relevant SMEs & obtain sign-off from Business Leads
• Jointly draft business case, perform cost-benefit analysis & review with Business Lead
• Conduct appropriate reviews & sign-off from relevant group and country stakeholders 
(e.g. Compliance, Digital Engagement Lead, Design, Product CVP, etc.)
• Effectively communicate project delivery progress with a responsibility for highlighting risks and impediments to the project steering committee.
• You will be responsible for SIT and UAT testing of the Data and Digital Engagement Technology before the systems go live in “production”.
• Create & deliver training content for business and country teams
• Identify and develop reporting dashboards for post-launch monitoring

Job Requirements

• Bachelor’s degree or higher.
• 5 to 10 Years of relevant experience 
• Experience with Adobe Campaign or Sales Force or Unica or similar Campaign Automation Tools
• Strong project management skills
• Understanding of AGILE or Waterfall project management
• Understanding of banking processes, a key advantage 
• Possesses an understanding of L0, L1 and L2 process mapping
• Must demonstrate strong analytical, problem solving and communication skills
• Must be able to bridge business requirements and technical limitations
• Work with Head of Data & Portfolio Management, GTO Tech Lead and other key stakeholders to develop project scope, plan and timeline.

This is an opportunity for those looking to further their career in Project Management within Financial Services or someone seeking to transition from an SI.
We have a strong focus on training and development and structured approach to achieving your long term career goals.
We offer a strong competitive package, working within a fun vibrant team.

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