Vice President, Digital Strategy

7 months ago

Singapur, Singapore United Overseas Bank Full time

Vice President, Digital Strategy & Transformation Senior Manager

Posting Date: 10-May-2023 Location:

Singapore, SG

Company: United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department


Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our vision is to be the world’s most engaging digital bank. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS). We are proud to state that TMRW’s overall NPS is +40 in Thailand and +50 in Indonesia, ranking it 1st ahead of leading local banks.

Since launch, TMRW has won over 40 awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreneurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.

You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.

Join us to transform the future of banking and make banking simple, transparent and engaging

Job Responsibilities

The Digital Strategy, Performance & Transformation team supports UOB TMRW to define & refine the UOB TMRW Digital Strategy for UOB. Working closely with internal stakeholders from TMRW, Group Retail, Group Strategy, Group Communications and Investor Relations the team supports UOB TMRW’s objective to scale & commercialize across ASEAN.

The DSPT team us responsible for the UOB TMRW Strategy, performance management, Market intelligence and communications (Internal & External). 

The role will support the team head to deliver a range of strategic initiatives and priorities across the team’s scope with particular focus on Strategy & business transformation and Internal Communications.

Roles & Responsibilities

Strategic Initiatives
· Support to define and refine the UOB TMRW strategy and KPIs to ensure they are current and relevant 
· Support team head in strategic planning: strategic framework, financial planning, annual KPI planning, coordination and alignment with country teams, finance and other relevant teams
· Support the evolution and refinement of the UOB TMRW strategic roadmap in line with strategic objectives
· Work with wider TMRWE teams and Group Technology & Operations team to define and plan digital roadmap
· Drive ad-hoc market studies to support TMRW strategy (i.e. JV feasibility, payment aggregator partnerships, etc.)
· Summarize and synthesize large and complex data into structured and easy to understand strategic messaging and direction

Performance Management & Business Alignment
· Work with strategy team to report and present TMRW business performance, working with wider UOB stakeholders to increase revenues and decrease costs

Internal Communications 
· Prepare material for various management forums (Board, C-suite updates, Senior Leadership Team) to update stakeholders and ensure alignment
· Coordination with UOB TMRW COEs and wider UOB business on business performance, various initiatives across countries and messaging
· Perform Secretariat role in creation of agenda, minute taking, tracking of action items etc.at senior leadership team monthly meeting
· Coordinate with Group Communications and COEs on various posts that go onto UOB’s intranet on a monthly basis
· Support the creation of other ad-hoc pieces, e.g. feature pieces on TMRW, internal interviews etc.

External Communications 
· Support Group Communications to build brand awareness
· Support the preparation of material for various external speaking forums and panels

Market Intelligence
· Market intelligence to learn from global best practices and stay aware of competitive & market pressures

Job Requirements

Business and Technical Requirements

Over 10 years’ experience  At least 4-5 year of consulting experience in top tier Management Consulting firm  Previous Banking and Digital experience an advantage  Strong strategic thinking, use data and logic to backup decisions and improve understanding 

Characteristics Experience, & Degree

Entrepreneurial and ability to work autonomously and take ownership  Ability to work with senior stakeholders  Effective cross-functional collaborator and communication  Able to frame an issue or opportunity from first principles  Critical and systems thinking ability is essential  Flexibility & adaptability to adjust priorities according to business needs Minimum bachelor degree. MBA degree will be a plus

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