VP, Cognitive Banking Advocate, Consumer Banking Group

5 months ago

Singapur, Singapore DBS Bank Full time

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

The Cognitive Banking team is focused on defining and implementing "what's next" for DBS, utilizing digital capabilities and real-time customer data, with the objective of creating personalized and intuitive experiences for our customers. We're focused on learning our customers' needs and behaviours to deliver more joyful and seamless banking experiences for them through leveraging on data science and AI/ML models.

Responsibilities

Strategic Planning: Develop comprehensive campaign strategies that align with the business vision and objectives. Identify target markets, customer segments for products and services. Campaign Development: Oversee the creation and execution of marketing campaigns, utilizing various channels such as digital marketing, content marketing, events, and social media to drive awareness and demand for cognitive banking solutions. Responsible to drive & leverage on new technology to alleviate customer interactions using AI/ML capabilities, lead from concept to design, the build and implementation of initiatives. Innovation: Stay up-to-date with advancements in marketing technology and cognitive banking trends. Identify opportunities for innovation and differentiation in the market. Prepare and lead regular updates with senior management on Cognitive Banking, to benchmark progress and results across country teams. Work closely with UX Design team, product managers, customer research, data science, technology and marketing to design build and experiment the implementations of new features.

Requirements

Experience in project management / implementation (innovation, AI/ML projects), managed Tech specifications. Self-starters, with strong knowledge of fintech and latest trends in the industry. Strong sense of customer obsession, leveraging data to elevate the journey experience.

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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