Cognitive Banking Strategist
2 weeks ago
As a leading bank in Asia, DBS Consumer Banking Group is uniquely positioned to help customers achieve their goals and aspirations. With a comprehensive range of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, we provide tailored solutions to meet the evolving needs of our customers.
The Cognitive Banking team is focused on driving innovation and digital transformation, leveraging data science and AI/ML capabilities to create personalized and intuitive experiences for our customers. We're committed to staying ahead of the curve, identifying opportunities for growth and differentiation in the market.
Responsibilities- Develop comprehensive campaign strategies that align with the business vision and objectives, identifying target markets and customer segments for products and services.
- Oversee the creation and execution of marketing campaigns, utilizing various channels such as digital marketing, content marketing, events, and social media to drive awareness and demand for cognitive banking solutions.
- Drive the adoption of new technology to enhance customer interactions, leading from concept to design, build, and implementation of initiatives.
- Stay up-to-date with advancements in marketing technology and cognitive banking trends, identifying opportunities for innovation and differentiation in the market.
- Prepare and lead regular updates with senior management on Cognitive Banking, benchmarking progress and results across country teams.
- Collaborate with UX Design, product managers, customer research, data science, technology, and marketing teams to design, build, and experiment with new features.
- Experience in project management and implementation, with a strong understanding of fintech and the latest industry trends.
- Self-starters with a strong sense of customer obsession, leveraging data to elevate the customer journey experience.
We offer a competitive salary and benefits package, as well as a dynamic environment that supports your development and recognizes your achievements.
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