Manager, Social and Community
3 months ago
Singapore, SG
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
The opportunity:
About the Team
Our Marketing team aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As a Manager for Social & Community Marketing, you will be responsible for shaping and executing social media strategies for the region, designing content programs and on-brand experiences that drive consideration, connecting consumers, media & influencers to Sephora.
In this role, you will report to the Senior Manager, Brand & Communications, and will oversee and manage our overarching social strategy across owned and earned channels. You will work cross functionally with all departments to ensure strategy, message and materials are represented online in the most impactful way possible. You must have in-depth knowledge, understanding and experience in digital and social media, and preferably experience and/or interest within the beauty industry.
Key Responsiblities
Community Marketing Strategist Observe the latest social developments and trends within the beauty industry (notably vs key competitors) and design brand/ community social strategies to best drive engagement and social share of voice for specific regions/countries within the SEA & Oceania region Design for scale: Developing a Growth strategy for our current influencer program (micro and nano) including but not limited to Market Assessment, Go-to-market strategy, platform specific strategy, ways of working operational model, etc Strong understanding of key social performance metrics and analytics, knowing how it works together to drive sales/ profitability for Sephora. Manage external agencies relationship for budget optimization, ensuring delivery of On-time aligned content calendar plans with influencers and BAs in the program Delivery of On-time aligned regional community toolkits for Sephoras trend-led marketing campaigns Custodian of our unique Sephora brand codes and expressions through community toolkit deployment Championing our customers always briefing content through the lens of our customers Delivery of On-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives Analyse and report on Sephoras Impact and Engagement Metrics across Owned & Earned social platforms via influencer marketing utilizing data from the Social Listening tool. Innovate new ways to improve and test and potentially scale new ideas / execution through key learnings across markets Lead as main Community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives End to end Influencer management: Manage regional agencies and own and deploy allocated budget, overseeing invoice processing, and following up on vendor payments Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs Employ a strategic approach to process; organize and divvy up work effectively Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
Were Excited About You If You
While at Sephora, youll enjoy...
The people. You will be surrounded by some of the most talented leaders and teams people you can be proud to work with.
The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.
You can unleash your creativity, because weve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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