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Social Media Manager

2 months ago

Singapur, Singapore Time Out Full time

About the role

Time Out Media is looking for a dynamic and creative Social Media Manager, APAC to lead our social media efforts in Australia, Singapore and Hong Kong. In this role, you will be responsible for developing and implementing the overall social media strategy to drive follower growth, brand awareness, and engagement on our Facebook, Instagram, TikTok and other social media channels. This role is responsible for the social channels of Time Out’s Australia, Sydney, Melbourne, Asia, Hong Kong and Singapore accounts. You will work closely with editorial and commercial teams to ensure a cohesive social media presence that resonates with our audience.

Key Responsibilities

Responsible for developing and implementing comprehensive social media strategies across key platforms including Facebook, Instagram, TikTok, X, YouTube, WeChat, XiaoHongShu and others in the future when relevant to increase follower growth, reach and website traffic.

Manage and develop a social media content calendar to ensure timely and relevant posts in an organised and visible manner.

Create and curate high-quality, engaging content for all of Time Out APAC's social channels, including written posts, images and videos in accordance with brand guidelines.

Build paid media expertise to build effective top to middle-funnel strategies that drive effective social media reach and engagement. Lead and optimize paid campaign strategy to achieve client and commercial goals.

Up-to-date with online accessibility requirements, laws, technology updates and best practices on social media

Lead all social media initiatives, including brainstorming, presenting, filming, and editing video content.

Use social listening and analytics to generate reports and glean insights, anticipate trends and guide strategic decision-making. Use a data-driven approach to continuously optimise content performance.

Develop a pipeline of KOL collaborators and partnerships to enhance content and engagement.

Curate User-Generated Content (UGC) to foster community engagement and brand loyalty.

Collaborate with internal stakeholders, including editorial, creative, commercial, and events teams.

Manage our social media executives in Australia and Asia.

Skills & Experience

At least 5 years of experience in social media management, preferably in the media or entertainment industry.

Strong understanding of social media platforms, algorithms, and trends.

Understanding of Chinese social media platforms (WeChat, XiaoHongShu, Weibo etc) is a must.

Proficiency in content creation, including graphic design and video production/editing.

Demonstrated success in driving follower growth and engagement.

Experience in managing and optimizing paid social media campaigns.

Strong data analysis and reporting skills.

Excellent communication and presentation skills.

Creative thinker with a passion for social media and city life.

Benefits & Perks

Opportunity to join an award-winning market leader in digital publishing

Unlimited opportunities to explore and experience your city.

Work alongside a team of like-minded individuals who are as passionate as you are.

Flexibility to shape your own schedule and work from anywhere.

Access to exclusive events and experiences.

Birthday Leave

Employee Assistance Program

Learning & Development opportunities

Paid Parental Leave

Dog-friendly offices in Melbourne and Sydney

Celebrations - we’re big on celebrating and shouting out about great work

Team bonding and social activities