Assistant Manager, Category Sales
3 weeks ago
An exciting opportunity for like-minded individuals passionate about eCommerce and keen to make a difference in a transformational journey awaits you You will be part of the marketing team in iShopChangi, the tax and duty-free online platform of Changi Airport, responsible in leading the category marketing in key portfolios – Electronics, Fashion, Lifestyle and Home & Living – covering growth strategy, category development and campaigns execution in the Non-traveller segment. If you have a passion for category marketing and experiences, are excited at the thought of solidifying the positioning and long term growth strategy of these categories and enjoy collaborating across cross-functional teams and multiple stakeholders on the daily, this role might just be for you.
Job Description
Strategise, develop and implement an accelerated sales & marketing growth strategy for the categories under management Plan, implement and handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels Continually review the process and post evaluation of activities and create new ways of working to improve the effectiveness and efficiency of future sales campaigns Conduct frequent market research and analysis on competitor landscape and to understand sellers/buyers’ requirements and behaviour relative to category portfolio Handle weekly to monthly content management for categories under management not limited to website banners, category and campaign pages, eDMs and social media channels Identify, establish and grow other local strategic partnerships which will aid the growth strategy of categories under management Retain and optimize key account relationships by way of Key Account Managers to drive overall sales volumes and category branding; and to ensure promotional competitiveness, assortment, stock availability of key merchants within the categories under management Joint responsibility of category P&L with Business Development Category Leads, growth, and customer experience of the categories under managementRequirements
Minimally 5 years of working experience in brand management and/or category marketing. Preference for candidates with brand P&L management inhouse. Relevant industry experience in minimally two out of five of these categories: Electronics, Fashion, Lifestyle and Home & Living portfolio. Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth Excellent analytical capabilities, and negotiation and communication skills Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time. Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment Demonstrated ability to take initiative with projects and anticipate issues of concern Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices Disciplined organizational skills with strong attention to detail Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally Experience in digital campaign management and a background in e-Commerce will be an advantage-
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