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Shopper Marketing Specialist

4 months ago

Singapur, Singapore JACOBS DOUWE EGBERTS Full time
Job Description

Perfect Content, Activation, Search & Assortment (CASA) Design & Execution

  • Update & Maintain hero images for all JDE products across all online channels
  • Develop promo hero images and update images during key promotion windows
  • Manage the day to day relationship with 3rd Party Marketplace (MP) partners, to ensure a perfect execution of our eCommerce Fundamentals

Performance tracking/ data analysis

  • Drive Visibility and Promotional planning to Win the Key Shopping Festivals such as 11:11 or Black Friday or Prime Day.
  • Measure CASA performance using online tools such as Profitero
  • Assist Channel Managers with Performance Tracking reports

Plan & Develop Exclusive Channel Promotions

  • Work closely with E-com Channel Sales Managers on Promotional Campaign Planning
  • Lead the GWP sourcing function to support all Online Channel promotions

Develops Platform Communication Materials (on site & off site banners)

  • Work with cross functional teams to develop platform materials linked to National Marketing Campaigns and/or Channel Exclusive Promotions,
  • Work on all Content curations, feeds, CRM messages
  • Lead planning & Execution of Digital advertising

Process Customers’ queries received via Online Channel platforms by working with relevant stakeholders


Qualifications

  • Bachelor Degree in Marketing
  • 1-2 years of experience in Digital Marketing & Content Creation
  • A good knowledge of Microsoft Office is required.
  • Good communication and stakeholder management skills
  • Ability to be agile
  • A good knowledge of eCommerce Retail Environment: Grocery on-line, Marketplaces and Pure Players will be an advantage.