Shopper Marketing Specialist

4 weeks ago

Singapur, Singapore JACOBS DOUWE EGBERTS Full time

Company Description

JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.

The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.

JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.

Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.

Job Description

Perfect Content, Activation, Search & Assortment (CASA) Design & Execution

Update & Maintain hero images for all JDE products across all online channels Develop promo hero images and update images during key promotion windows Manage the day to day relationship with 3rd Party Marketplace (MP) partners, to ensure a perfect execution of our eCommerce Fundamentals

Performance tracking/ data analysis

Drive Visibility and Promotional planning to Win the Key Shopping Festivals such as 11:11 or Black Friday or Prime Day. Measure CASA performance using online tools such as Profitero Assist Channel Managers with Performance Tracking reports

Plan & Develop Exclusive Channel Promotions

Work closely with E-com Channel Sales Managers on Promotional Campaign Planning Lead the GWP sourcing function to support all Online Channel promotions

Develops Platform Communication Materials (on site & off site banners)

Work with cross functional teams to develop platform materials linked to National Marketing Campaigns and/or Channel Exclusive Promotions, Work on all Content curations, feeds, CRM messages Lead planning & Execution of Digital advertising

Process Customers’ queries received via Online Channel platforms by working with relevant stakeholders

Qualifications

Bachelor Degree in Marketing 1-2 years of experience in Digital Marketing & Content Creation A good knowledge of Microsoft Office is required. Good communication and stakeholder management skills Ability to be agile A good knowledge of eCommerce Retail Environment: Grocery on-line, Marketplaces and Pure Players will be an advantage.

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