Growth Marketing Project Manager

2 weeks ago

Singapur, Singapore Company 14 - Manulife (Singapore) Pte. Ltd. Full time

Description

The Opportunity

The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering our employees with the resources to solve critical problems for the future of our business, which is why we need you.

Manulife’s ambition is to become Singapore’s Digital Customer Leader, the Growth Marketing Project Manager in Manulife Life Insurance Company, Singapore (MLS) is responsible for project management of our prospective new customers and customer engagement programs.

This role is reporting the Head of Acquisition & Engagement in Marketing function.

On the job you will:

Support the development of strategic plans to drive business growth of prospect new customer acquisition, and existing customer engagement programs. Manage the backlog & prioritization to form a solid optimization plan across programs that steer towards the team’s targets and maximize the business results. Collaborate closely with cross-functional regional and local teams, including but not limited to Marketing, Distribution & Tech on initiatives planning & execution process, manage the project delivery within schedule and scope. Develop lead generation & conversion initiatives across touchpoints & leverage digital marketing and technology to scale quality lead volume. Design & implement communication plan and collaterals to activate financial consultants’ understanding and participation in marketing initiatives. Monitor and analyse initiatives key performance metrics to track the effectiveness of marketing efforts and optimize strategies for continuous improvement. Coordinate KPI reporting and budget management across all initiatives within the team. Handle administrative tasks and manage proper housekeeping of assets and documentation.

We are looking for someone:

University graduates with minimum 5 years working in digital marketing, business development and/or project management experience. A strong individual contributor who is fast learner, with proven experience driving initiatives planning and execution under high-level guidance. Experience in project management, able to manage multiple cross-disciplinary & interdependent projects executed at the same time in a fast-paced environment. Strong logical reasoning, analytical skills and problem-solving skills, able to identify insights and opportunities to drive business growth. Team player with excellent communication & interpersonal skills with experience in managing cross-functional stakeholders and working teams. Advantage if candidate has experience in digital marketing, with understanding of customer acquisition and online to offline conversion. Experience working in insurance industry, especially with sales & distribution is an advantage.

What motivates you?

You obsess about customers, listen, engage and act for their benefit You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes You thrive in teams, and enjoy getting things done together You take ownership and build solutions, focusing on what matters You do what is right, work with integrity and speak up You share your humanity, helping us build a diverse and inclusive work environment for everyone

What can we offer you?

A competitive salary and benefits packages. A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills. A focus on growing your career path with us. Flexible work policies and strong work-life balance. Professional development and leadership opportunities.

Our commitment to you

Our mission; to be a part of making Decisions Easier and Lives Better A leadership team dedicated to your growth and success A bold ambition and set of goals to be a leader in driving transformation in our industry Our best. Every day.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

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