Sr Marketing Automation Manager, Asia

4 weeks ago

Singapur, Singapore Intuitive Surgical Full time
Company DescriptionAt Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.Job Description

What we’re looking for: We are looking for a Senior Marketing Automation Manager, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms. Eg. Marketo, Litmus, Sitecore etc.

This role requires a technically savvy marketing automation professional, who will collaborate with Intuitive digital marketing channel experts, IT, region marketing, local marketing teams, sales operations, content/creative and customer support teams. Reporting to the Director of Marketing Operations, Asia,  the incumbent will lead business requirements, adoption, and strategic growth of marketing automation across Asia marketing and business teams focused on campaigns, web publishing, email design and deployment, lead scoring, real-time web personalization, behavior and trigger-based activities across the customer journey and alignment with sales effectiveness. The Senior Marketing Automation Manager will drive continuous improvement in marketing automation, A/B and multivariate testing, lead lifecycle optimization, adherence to all privacy policies, and the application of best practices in multi-channel digital automation campaigns.

Primary responsibilities include:

Campaign and Email Automation

  • Design, deploy and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
  • Work closely with regional legal and regulatory teams to ensure all processes are compliant with country requirements
  • Organize events such as tradeshows and webinars in Marketo, including email invitations, reminders, landing pages, and forms
  • Integrate Asia specific automation between Marketo-SFDC-WeChat/Line/Kakao as applicable
  • Working with our teams in the countries and globally to develop and execute marketing automation strategies within customer journeys, contact management, segmentation, and measurement of success.
  • Leveraging data to continuously optimize and improve existing processes and suggest improvements and additions
  • Develop automation platform data connections, API integrations, custom objects, and activity tracking as needed to support the countries.
  • Develop business processes and governance model for managing Marketo including role definition, workspaces, partition, user rights, licenses, and program folder structures to best support a regionalized working model.

Website Publishing

  • Define and execute the website strategy for Asia country websites by bringing them at parity with the US, understanding regional requirements and developing templates and a content roadmap alongside local countries
  • Defining the web publishing process for Asia between global, regional and local stakeholders using Sitecore.
  • Develop, maintain and publish web pages on internal sites (including country calendars, newsroom, thought leadership,etc.) using Sitecore and support the execution of publishing on external sites
  • Integrate forms on website working closely with outbound web and marketing automation teams to ensure correct flow of data to customer relationship management (CRM) system
  • Proactively identify opportunities for process improvement for marketing automation programs and integrations. Devise and support projects to integrate marketing technologies.
  • Manage system enhancements/upgrades, troubleshoot system issues/bugs, and oversee deployment to the global Corporate and Region marketing teams.

Lead Lifecycle and Campaign, Web Analytics

  • Collaborate with marketing, sales, operations, and enablement teams to guide the lead lifecycle process from a regional perspective in addition to aligning our campaign strategies, lead management, nurturing, routing, and scoring initiatives to ensure success in the regions.
  • Advise marketing teams on best practices for content, audience segmentation, behavioral triggers, lead scoring, reporting, systems, and marketing tools to launch a successful program
  • Report on and measure marketing initiatives through qualitative and quantitative analysis
  • Partner with Brand & Creative teams (includes Web, Creative Design, Production and Social Media) to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each channel in support of marketing objectives and program results.
  • Overlapping projects with Social and Web Publishing teams including supporting web and social publishing and coordination with countries
Qualifications

Qualifications

  • Minimum 10 years of digital marketing experience within a B2B enterprise marketing team. 5+ years focused on email marketing and automation programs management including web and 3rd party application integration, database hygiene and quality management, and performance reporting.
  • Deep understanding of Salesforce and CRM platforms. Currently Marketo and Salesforce certified. Account Based Marketing experience preferred.
  • Experience in integrating Asia specific social channels with SFDC – eg. WeChat, LINE, Kakao etc.
  • Ability to effectively work in a highly matrixed function and drive alignment between multiple cross-functional stakeholders globally and regionally (IT, Sales Operations, Marketing, Analytics, Legal, Regulatory)
  • Hands-on experience with Salesforce.com reports and experience successfully collaborating with Sales to improve results. Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROI.
  • Experience publishing content using enterprise content management systems.
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong understanding of workflow processes and systems within a marketing/sales cycle
  • Strong knowledge of data standardization and normalization, database structure and queries
  • Must possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools globally.
  • Strong problem solving, business analysis and quantitative skills; extreme attention to detail
  • Detail-oriented, organized, and excellent verbal and written communication skills. Ability to foster strong, professional relationships across all levels.
  • Experience working with European teams and stakeholders. Working knowledge of French, German, Dutch preferred.
  • Ability to travel overseas as needed.

Education

  • Mininmum BS/BA Degree Required
  • MBA Preferred
Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Shift: Day
Travel: 25% of the time

  • Sr Marketing Automation Manager, Asia

    4 weeks ago

    Singapur, Singapore Intuitive Full time

    Company Description At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse...

  • Automation Engineer

    2 weeks ago

    Singapur, Singapore ATS Automation Full time

    Your tasksYou operate within a multidisciplinary team that integrates technology and business expertise to develop and deliver professional solutionsYou work in all phases of a project from design, systems engineering, specifications, development, installation, start-up to validationThe focus lies on the implementation and realization of your work...

  • Automation Engineer

    2 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 11661 Location: Sain Alto, SG, Shanghai, SH, CN, #job- { display: inline; } Date: Jun 8, 2024 Automation Engineer (m/f/d) Your tasks You operate within a multidisciplinary team that integrates technology and business expertise to develop and deliver professional solutions You work in all phases of a...

  • Automation Engineer

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

    Your tasks You operate within a multidisciplinary team that integrates technology and business expertise to develop and deliver professional solutionsYou work in all phases of a project from design, systems engineering, specifications, development, installation, start-up to validationThe focus lies on the implementation and realization of your work...

  • Automation Engineer

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 11661 Location: Sain Alto, SG, 577183 Shanghai, SH, CN, 200233 #job-location.job-location-inline { display: inline; } Date: May 10, 2024 Automation Engineer (m/f/d) Your tasks You operate within a multidisciplinary team that integrates technology and business expertise to develop and deliver...

  • Automation Engineer

    2 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 11661 Location: Sain Alto, SG, 577183 Shanghai, SH, CN, 200233 #job-location.job-location-inline { display: inline; } Date: Jun 8, 2024 Automation Engineer (m/f/d) Your tasks You operate within a multidisciplinary team that integrates technology and business expertise to develop and deliver...

  • Senior Project Manager Automation

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 12508 Location: Sain Alto, SG, 577183 #job-location.job-location-inline { display: inline; } Date: May 13, 2024 Senior Project Manager Automation (m/f/d) for Pharma/ Biotech Industry Your tasks Facilitator role between the automation experts and the project stakeholders within the project...

  • Senior Project Manager Automation

    3 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 12508 Location: Sain Alto, SG, 577183 #job-location.job-location-inline { display: inline; } Date: Jun 11, 2024 Senior Project Manager Automation (m/f/d) for Pharma/ Biotech Industry Your tasks Facilitator role between the automation experts and the project stakeholders within the project...

  • Senior Project Manager Automation

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

    Your tasks Facilitator role between the automation experts and the project stakeholders within the project organization.Coordination of the project resources, planning, risk management and escalation to Project Engineering Lead.Identification, alignment with vendor and tracking of resources on project activities, automation architecture, programming,...

  • Business Development Manager

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

     Do you have a feel for the market, are you breaking new and unconventional ground to discover new areas of business and do you want to drive the company's strategy forward? Then join PA Solutions on our growth path and support the strategic direction of the company as a Business Development Manager.For our global BDM roles we are looking for talents to...

  • Trade Compliance, Senior Manager

    4 weeks ago

    Singapur, Singapore Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Business Development Manager

    4 weeks ago

    Singapur, Singapore ATS Automation Full time

    ATS Company: PA Solutions Requisition ID: 12344 Location: Sain Alto, SG, 577183 #job-location.job-location-inline { display: inline; } Date: Jun 4, 2024 Business Development Manager Do you have a feel for the market, are you breaking new and unconventional ground to discover new areas of business and do you want to drive the company's strategy...

  • Assistant Manager, Digital

    4 weeks ago

    Singapur, Singapore Mandai Wildlife Group Full time

    Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature. Conservation education is intrinsic in all interactions with the Group, to inspire action for a healthier world. Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown...

  • Sr WHS Manager

    4 weeks ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited - D43 Full time

    Sr WHS Manager will be responsible for partnering with a site operations team to execute company WHS policies and ensure compliance to all applicable local and regional regulations. By leveraging lean principles and Kaizan’s, you will lead continuous improvement initiatives to reduce conditional and ergonomic risk in our processes to ensure a safe and...

  • Sr WHS Manager

    2 weeks ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited - D43 Full time

    Sr WHS Manager will be responsible for partnering with a site operations team to execute company WHS policies and ensure compliance to all applicable local and regional regulations. By leveraging lean principles and Kaizan's, you will lead continuous improvement initiatives to reduce conditional and ergonomic risk in our processes to ensure a safe and...

  • Compensation Specialist

    4 weeks ago

    Singapur, Singapore Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Process Industries Automation Lead

    4 weeks ago

    Singapur, Singapore Siemens Energy Full time

    Process Industries Automation Lead (Asia Pacific) About the Role Location Singapore Central Singapore Singapore Country/Region: Malaysia State/Province/County: Kuala Lumpur City: Kuala Lumpur Company Siemens Energy Pte Ltd Organization Transformation of Industry Business Unit Electrification - Automation - Digitalization Full / Part...

  • Sr. PM Learning Content, WW Social Responsibility

    4 weeks ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited Full time

    Join us at the cutting edge of Amazon's sustainability initiatives to work on social and environmental advancements to support Amazon's long term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people.The Worldwide Sustainability...

  • Marketing Manager

    4 weeks ago

    Singapur, Singapore Gentrack Full time

    Marketing Manager - Asia The Company Gentrack provides leading utilities across the world with innovative cleantech solutions. The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we are...

  • Regional Marketing Automation Lead

    3 weeks ago

    Singapur, Singapore IDP Education Full time

    About Us: An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. We are on a mission to build the world's leading platform and connected...