Innovation & Communication Lead, Tim Hortons APAC
1 month ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
We are looking for a passionate Marketing & Innovation professional to join our Tim Hortons Marketing team. As the Innovation & Communication Lead for Tim Hortons APAC, you will define & deliver the Product & Menu Strategy for the region, working in partnership with our global, regional and local teams to build a powerful Innovation pipeline with local relevance that resonates with guests around the region, particularly in the Coffee, Non-coffee Beverage, Baked Goods and Sandwich & Wrap categories. You will also lead the development of Communication Strategy for each market, that can accelerate awareness of the brand while maximizing efficiency. As a part of Restaurant Brands International, we are a high growth start-up within a Global multi-billion dollar business, combining the best of an entrepreneurial culture with the breadth and depth of a leading global company.
Based out of our Regional Headquarters in Singapore, this role will help drive our Brand Positioning, Brand Love and Product Leadership efforts.
Responsibilities:
Actively partner with Regional and Global Marketing Teams, Field Teams and Local Franchisees to lead the development and execution of Tim Hortons innovation strategy in APAC Liaise with Local Franchisees to establish and operationalize innovation process; Support end to end process from ideating to validating campaign idea, product concept and product taste Develop and strengthen innovation pipelines for Signature platforms of Tim Hortons Provide guidance to local teams on product innovation, product standards & guardrails and consumer testing; Act as a guardian for product standards and manage the product approval process Coordinate cross-functional alignment with internal partners ( Operations, Supply Chain, Quality Assurance) and work with external suppliers to bring products to market or resolve issues with existing products Implement Tim Hortons Culinary Beliefs across the region, managing project planning and partnering with Franchisees and suppliers to build, adapt and approve menu Drive regional initiatives to maximize synergy between markets and optimize cost, on base products as well as new innovations Partner with Local Franchisees and Media Houses to come up with and execute the most effective communication & media strategyKey Requirements:
Bachelor or major in Business Administration and/or Marketing, Liberal Arts & Sciences acceptable if other requirements are met 5+ years of experience in Consumer Marketing/Innovation in a food manufacturing company, in the restaurant industry or in an FMCG company, preferably in Asia Pacific region Strong knowledge of Consumer Marketing and Consumer Insights Strong comfort with proficiency in Analytics and creative problem-solving skills Prior experience of media planning, buying and optimization preferred Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies and everyone in between Strong project management and organizational skills with high attention to detail Strong written and oral presentation skills with ability to convey key messages in compelling way Strong teamwork, communication and interpersonal skills You are a Coffee & Food Lover: trying new menu, cooking and eating are amongst your life passions Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness Entrepreneurial spirit with “it’s always Day 1” mindset Fluent in written & verbal English; Proficiency in other Asian languages preferred (Mandarin/ Korean/ Bahasa)We have other current jobs related to this field that you can find below
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