Associate Director, GTM Programmes

4 days ago


Singapur, Singapore KPMG - Singapore Full time
Job Description

The Associate Director for GTM Programmes will be responsible for developing and executing go-to-market campaigns for sectors of focus and priority accounts. This role will report into the Head of GTM Strategy in C&M and work closely with the business leadership stakeholders from functions, sectors and alliances to operationalise strategic pursuits and manage GTM campaigns that align with the firm's Visions of Future objectives, in collaboration with the rest of the C&M functions. The successful candidate will leverage their deep understanding of CRM tools, market dynamics, client needs, firm's internal structure and culture, and competitive landscape to enhance the firm's market position.

Key Responsibilities:
GTM Campaign Development:
Develop comprehensive go-to-market campaigns for key sectors and priority accounts.
Collaborate with senior leadership from C&M and functions and sectors to align GTM initiatives with the firm's strategic goals.
Leverage market research and analysis to identify growth opportunities and trends.
Formulate actionable plans to penetrate new markets and expand existing ones.
Leverage client insights to inform GTM strategies.

Sector Programme/Account Management:
Lead the design and implementation of strategic marketing Campaigns for sectors of focus and priority accounts, at the top of the funnel from Awareness to Interest stages.
Work with C&M GTM Lead as well as the Client Lead Partners and account managers to drive and facilitate account planning and account management activities for firm's top tier accounts
Ensure programmes are aligned with the firm's business objectives and client needs.
Monitor and report on the progress of programmes, ensuring milestones are met.

Integrated Campaign Development:
Design campaigns by developing tailored value propositions for priority accounts.
Engage with client relationship owners to understand their needs and help to position the firm as a trusted advisor.
Track and manage the Campaign pipeline, ensuring a steady flow of opportunities and produce fortnightly report card on campaign performance across the firm.

Qualifications and Experience:
Bachelor's degree in Business, Marketing, or a related field. Minimum of 8 years of experience in GTM strategy, account management, or strategic pursuits, preferably within a Big 4 firm or a similar professional services environment in Singapore. Proven track record of developing and executing successful GTM strategies. Strong understanding of market dynamics, competitive landscape, and client needs. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and act operationally. Demonstrated ability to manage multiple projects and priorities in a fast-paced environment. Strong analytical and problem-solving skills. Competencies:
Strategic thinking and planning Client-centric approach Strong B2B marketing acumen Excellent communication and presentation skills Relationship building and networking Leadership stakeholder management Analytical and problem-solving abilities

  • Programme Director

    2 weeks ago


    Singapur, Singapore Nanyang Technological University Full time

    Programme Director (Battery Solutions) page is loaded Programme Director (Battery Solutions) Apply locations NTU Main Campus, Singapore time type Full time posted on Posted 30+ Days Ago job requisition id R The Energy Research ( invites applications for the position of Programme Director. Key Responsibilities: The job as a Programme Director (PD) is to...


  • Singapur, Singapore DDB Asia Full time

    Associate Account Director Tribal Worldwide is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal Worldwide is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded...


  • Singapur, Singapore DDB Asia Full time

    Associate Account Director Tribal Worldwide is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal Worldwide is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    This role is required to lead the academic arm of the Undergraduate Programmes Office in the critical function of programme management and development, stakeholder engagement and support to Management:PROGRAMME MANAGEMENT AND ADMINISTRATIONOversee management and operations relating to graduation certificates and awards, scholarships, grants, and student...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    This role is required to lead the academic arm of the Undergraduate Programmes Office in the critical function of programme management and development, stakeholder engagement and support to Management:PROGRAMME MANAGEMENT AND ADMINISTRATIONOversee management and operations relating to graduation certificates and awards, scholarships, grants, and student...


  • Singapur, Singapore Nanyang Technological University Full time

    The Assistant Director, Msc Programmes, a key leadership position in the School of Physical and Mathematical Sciences MSc Programmes team, is responsible for providing leadership, strategic oversight and operational guidance for all academic and student administrative services to a graduate student population of around 300 across four...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    The Manager / Assistant Director, Msc Programmes, a key leadership position in the School of Physical and Mathematical Sciences MSc Programmes team, is responsible for providing leadership, strategic oversight and operational guidance for all academic and student administrative services to a graduate student population of around 300 across four...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    The Manager / Assistant Director, Msc Programmes, a key leadership position in the School of Physical and Mathematical Sciences MSc Programmes team, is responsible for providing leadership, strategic oversight and operational guidance for all academic and student administrative services to a graduate student population of around 300 across four...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    The Manager / Assistant Director, Msc Programmes, a key leadership position in the School of Physical and Mathematical Sciences MSc Programmes team, is responsible for providing leadership, strategic oversight and operational guidance for all academic and student administrative services to a graduate student population of around 300 across four...

  • Programme Director

    2 weeks ago


    Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    The Energy Research Institute @NTU ( ) invites applications for the position of Programme Director.Key Responsibilities:The job is to lead an Interdisciplinary Research Programme focusing on Hydrogen Solutions which will enable a future hydrogen economy. The Programme Director (PD) has to assist the Executive Director, in Scientific and Technical matters...


  • Singapur, Singapore Nanyang Technological University Full time

    We invite applications for the position of Assistant Director. Reporting to the Associate Chair (Academic) in the School of Electrical and Electronic Engineering, the incumbent shall work closely with Associate Chair (Academic) and Assistant Chair (Lifelong Learning) to drive a wide range of administration duties to support the smooth functioning of APO and...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    Established in 1981, the School of Electrical and Electronic Engineering (EEE) one of the founding Schools of the Nanyang Technological University. Built on a culture of excellence, the School is renowned for its high academic standards and research. It is one of the largest EEE schools in the world, with more than 130 faculty members and an enrolment of...


  • Singapur, Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    Established in 1981, the School of Electrical and Electronic Engineering (EEE) one of the founding Schools of the Nanyang Technological University. Built on a culture of excellence, the School is renowned for its high academic standards and research. It is one of the largest EEE schools in the world, with more than 130 faculty members and an enrolment of...


  • Singapur, Singapore INSEAD Full time

    Job Description Associate Director Corporate Partnerships – Executive Education Full-time – Permanent – Based in Singapore Reference: HR2 INSEAD brings together people, cultures and ideas from around the world to educate leaders who transform business and society. As a mission-driven school, INSEAD focuses on three values: open,...


  • Singapur, Singapore INSEAD Full time

    Job Description Associate Director Corporate Partnerships – Executive Education Full-time – Permanent – Based in Singapore Reference: HR2 INSEAD brings together people, cultures and ideas from around the world to educate leaders who transform business and society. As a mission-driven school, INSEAD focuses on three values: open,...

  • Programme Director

    2 weeks ago


    Singapur, Singapore Nanyang Technological University Full time

    Programme Director (Battery Solutions) page is loaded Programme Director (Battery Solutions) Apply locations NTU Main Campus, Singapore time type Full time posted on Posted 30+ Days Ago job requisition id R The Energy Research ( invites applications for the position of Programme Director. Key Responsibilities: The job as a Programme Director (PD) is to...

  • Programme Director

    2 weeks ago


    Singapur, Singapore Nanyang Technological University Full time

    Programme Director (Battery Solutions) page is loaded Programme Director (Battery Solutions) Apply locations NTU Main Campus, Singapore time type Full time posted on Posted 30+ Days Ago job requisition id R The Energy Research ( invites applications for the position of Programme Director. Key Responsibilities: The job as a Programme Director (PD) is to...


  • Singapur, Singapore A*STAR Full time

    The MedTech Catapult is a national initiative for accelerating the development of high-value MedTech projects through an in-house product engineering unit. The objectives of the Programme Office are to i) support the operations of the MedTech Catapult, ii) develop strategies and seed partnerships to support MedTech Catapult activities; and iii) oversee and...


  • Singapur, Singapore Nanyang Technological University Full time

    A young and research intensive, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in engineering, business, science, humanities, arts, social sciences, education and medicine. Ranked among the world’s top universities. NTU Entrepreneurship Academy (NTUpreneur) is the focal point of...


  • Singapur, Singapore Nanyang Technological University Full time

    A young and research intensive, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in engineering, business, science, humanities, arts, social sciences, education and medicine. Ranked among the world’s top universities. NTU Entrepreneurship Academy (NTUpreneur) is the focal point of...