App Marketing Manager
4 weeks ago
Job Description
Job Overview
As App Marketing expert, you will play a crucial role in driving user acquisition, engagement, and retention to ensure the success and growth of client’s eCommerce app in the region. The ideal candidate possesses a blend of strategic thinking, creativity, and analytical skills to navigate the dynamic landscape of mobile app marketing.
Core Responsibilities :
App Strategy Development: Formulate comprehensive marketing strategies to drive app downloads, user acquisition, and revenue growth. User Acquisition: Plan and execute user acquisition campaigns across various digital channels, including social media, SEM, app stores, and other relevant platforms. Campaign Optimization: Help local SEA markets achieve their App sales targets through strong guidance & governance. App Analytics: Utilize analytics tools to track and measure the performance of App marketing campaigns. Collaboration: Collaborate with regional & local teams developing strategic and tactical app marketing guides & playbooks for the achievement of business goals.Job specific Knowledge & Skills
Strong hands-on knowledge of MMPs like AppsFlyer, Adjust, Singular, Google Firebase, Branch, Kochava etc. Proven experience in mobile app marketing with a track record of successful campaigns. Prior experience of running app re-targeting campaigns with strong familiarity with mobile app attribution, app user journey & app-events for App conversions tracking. Excellent understanding of digital eco-system, with deep understanding of ad platforms (including but not limited to Meta Ads, Twitter Ads, DV360, Google Display Ads) and activation expertise in above platforms. Knowledge of app campaign set up on social media platforms, including campaign creation, targeting options, budget optimization, and performance analysis. Proficiency in using App analytics tools specific to social media platforms (e.g., Facebook Insights, Twitter Analytics, Instagram Insights) and third-party analytics tools (e.g., Google Analytics) to gather and interpret data. Strong analytical skills to interpret social media metrics and KPIs.General Management Knowledge & Skills
Able to understand legal and compliance issues related to social media marketing, including data privacy, copyright, and advertising regulations. Collaborate effectively with teams across departments, such as planning, local market campaign teams, to ensure integrated and cohesive strategies. Provide effective leadership to the performance strategies, fostering a positive and collaborative work environment. Strong communication skills to convey app media strategies, objectives, and results to both internal stakeholders and external audiences.Qualifications
Bachelor’s degree Minimum of 5 years’ experience in digital marketing space at a client or agency. 3+ years of hands on experience in running & monitoring App campaigns.-
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