eCommerce Digital Marketing Intern

6 months ago


Singapur, Singapore Marina Bay Sands Full time

Job Responsibilities

Campaign Support 

Executing cross-channel campaigns based on the overall strategy to acquire the right customers, engage them with relevant content and convert them. Channels may include search, programmatic display, youtube, social, email and strategic 3rd party partners  Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)  Ensuring all digital touchpoints adhere to best practices while maintaining good experience across the consumer journey  Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive brand awareness, engagement and conversions  Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance 

Marketing Optimization 

Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive engagement and conversions as well as other campaign related targets across all business units in all key markets Optimizing KPIs through data driven marketing  Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery  Ensuring seamless and personalized end-to-end consumer journey to inspire our target audience to make quicker decisions, leading to conversions 

Analytics 

Coordinating and supporting regular reporting and channel performance analysis  Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance  Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations Assist in website tagging as it relates to campaign setup and tracking maintenance 

Marketing Operations 

Manage and coordinate operational requests to ensure smooth and seamless user journey on digital touchpoints like email, MBS website and external websites. 

Job Requirements

Education & Certification

Applicant must be a full-time matriculated student Internship must contribute to school graduation requirements

Competencies

Passion for digital marketing and customer experience  Strong analytical skills Ability to troubleshoot and problem solve in a fast-paced environment  Well organized and pro-active with excellent attention to detail  Possess excellent communication skills (verbal and written) 

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.



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