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SAINT LAURENT Client Engagement Assistant Manager
4 months ago
Description
ROLE
The purpose of this role is to drive and implement Client Engagement activities in South East Asia, driving a customer centric culture with a particular focus on the retail network. This role will work in close cooperation with the APAC Client Engagement team and the South East Asia retail teams in designing and implementing Client Engagement initiatives across the region.
MISSION
CRM
Ensure accurate store data collection and data quality
Perform tasks related to CRM systems (upgrading, data cleansing, integration, etc.)
Manage strategies and targeted actions that increase customer base, drive sales and CRM KPIs
Support local retail team with regular CRM KPIs reports
Monitor and improve Customer Engagement KPIs (new customers, retention, frequency, etc.) to support the regional team in driving action plans
Monitor marketing initiatives (e.g., marketing ROI) and follow-up budget for marketing tools
Implement and localize training Initiatives from headquarter for program delivery
Select, brief and monitor external providers/facilitators when necessary
CLIENTELING
Drive the implementation and execution of corporate clienteling programs and practices in South East Asia, to recruit new customers and increase loyalty among existing ones
Coordinate the deployment of all processes, tools and training, relative to the YSL Clienteling Approach, including the launch and follow-up of digital clienteling tools in selected stores
Provide support to the retail teams in all Clienteling activities, and ensure appropriate focus on strategic clients (e.g., Locals, VICs) to reach business goals
VIC ENGAGEMENT
Contribute to the design/planning and lead the regional execution of VIC Initiatives (e.g., Fashion Shows, dinners) conducted centrally and locally, and evaluate the effectiveness of all strategic and tactical activities
PROFILE
Proven ability to drive positive customer experiences that build loyalty and deliver measurable results
Dynamic, passion for the fashion industry and knowledge of the luxury market/competitors
Commercial awareness and strong business acumen
Strong analytical and numerical skills
Strong verbal and written communication skills and excellent organizational skills
Proficiency with Microsoft Office, in particular Excel and CRM systems
Fluency in English (Mandarin would be an advantage)
Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
RegularStart Date
2024-06-01Schedule
Full timeOrganization
Saint Laurent (Singapore)