Senior Specialist SEO EM

3 weeks ago

Singapur, Singapore Adidas Full time

Purpose & Overall Relevance for the Organization:

As Senior Specialist SEO at adidas your role is to drive organic traffic to adidas Emerging Markets eCom through onsite, offsite, and technical SEO initiatives. You work with the team and internal and external partners to develop data driven strategies based on analysis and present the impact of SEO projects to wider stakeholders.

Key Responsibilities / Authorities:

Scope: Contribution to specific deliverables or services

SEO

Working with internal stakeholders to develop and action on digital PR strategies that drive organic traffic growth

Leveraging the power of adidas brand and commercial partners to gain high quality backlinks

Getting stakeholder buy in for the SEO offsite strategy

Log file analysis, GSC audits and content monitoring

Identify and fix crawling or indexation issues and develop page cannibalization strategies

Technical audits to improve page performance, Core Web Vitals and site stability

Log file analysis, GSC audits and content monitoring

Identify and fix crawling or indexation issues and develop page cannibalization strategies

Technical audits to improve page performance, Core Web Vitals and site stability

Analysis and Testing

Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders

Running SEO split tests to validate the impact of SEO changes and initiatives

Using search data to create insights that guide decision making of other teams such as PR, Sports Marketing and Business Units like Running and Football.

Collaboration & Consulting

Be able to explain the impact of SEO on business objectives

Use data to get SEO initiatives prioritized and resourced.

Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

Best Practices & Toolsets

Build and maintain best practice toolsets and frameworks that drive scalability and executional excellence.

Key Relationships:

Global Product teams

Web Analytics

Merchandise Teams

Consumer Experience

Market Retail/DTC Partners

Regional eCom counterparts

Knowledge, Skills and Abilities:

Soft-Skills

Good communication skills, comfortable presenting in person and remotely

Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels

Creative and energetic team player who has a passion for SEO

Hard-Skills

Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and Searchmetrics

Experience with reporting tools such as Google Analytics and Adobe Omniture

Understanding of the importance of tech SEO and the strategies needed to be successful in tech SEO

Understanding of Casual Impact data analysis and SEO testing

Experience of conducting SEO tech audits, log file analysis and Javascript SEO

Fluent English, both verbally and written

Requisite Education and Experience / Minimum Qualifications:

5+ years of experience in technical SEO, in-house or at a leading digital agency

University degree in the field of Business or equivalent

Experience with digital marketing in a brand environment

Experience working with Agile development teams

Experience in eCommerce environment

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