Brands & Promotions Production Lead Asia

Job Purpose

As the Brands & Promotions Production Lead, you will lead the day-to-day management of the Asia Creative Production team, overseeing operations from Singapore, across 13 territories. This pivotal role entails serving as the primary point of contact for all production-related requests. You will be instrumental in managing resources, recruiting diverse talent where necessary, assigning tasks, and ensuring comprehensive oversight of all production work whilst managing a variety of campaigns yourself. A key to thriving in this position is having a holistic approach to work. This entails an ability to see the bigger picture, understanding how different parts of the organisation interconnect, and making decisions that benefit the whole. The successful candidate will be adept at balancing short-term challenges with long-term objectives, ensuring that strategic goals are met while maintaining operational excellence.

Key Responsibilities and Accountabilities

Team Leadership: Lead and foster a collaborative environment within the Asia Production team. Ensuring high productivity and efficiency standards. Proven record of effectively managing production teams, providing development, leadership and guidance, and overseeing the entire production process. This role is designed for a person who brings a passion for people leadership and management. The ideal candidate will not only inspire and motivate our team but will also be committed to nurturing talent, encouraging growth, and fostering a collaborative and inclusive work environment.

Creative Talent Management: Identify, engage, and develop new diverse talent to enhance the team's capabilities, leveraging new skills. Experience in creatively managing resources, including sourcing, and engaging freelance talent across creative, design, and for shoots.

Communication: Act as the primary point of contact for all production-related inquiries, facilitating seamless communication between stakeholders and the production team. Excellent verbal and written communication skills required. Adept at having difficult conversations, delivering feedback, and setting clear boundaries.

Resource Optimisation: Allocate and manage team/freelancer resources to meet project demands and timelines effectively and drive efficiencies

Stakeholder Management: Must possess robust skills in stakeholder and account management, with a strong ability to build and maintain relationships.

Project Oversight & Alignment: Maintain comprehensive oversight of all aspects of production work, ensuring alignment with project objectives, quality standards, and brand guidelines.

Production Oversight: Supervise all productions encompassing broadcast, VOD, trade, events, and priority deliverables.

Strategic Planning & Execution: Collaborate, support, and contribute to key stakeholder’s plans with targeted communications across multiple platforms, ensuring world-class delivery.

Legal & Compliance: Ensure accuracy and compliance of all delivered materials, including editorial content, copyrights, and music. Adhere to legal requirements, processes, and procedures.

Creative: Show a genuine passion for creative content. Contribute to brainstorms, and offer innovative solutions which meet briefs both creatively and financially.

Budget Management: Plan and scope annual and campaign production budgets, communicating changes effectively and ensuring timely reconciliations. Manage financial aspects within assigned budgets, working in systems like SAP, handling purchase orders and freelance contracts and drive efficiencies.

Safety & Compliance: Ensure a safe working environment, implementing and complying with Health & Safety Regulations. Ensures compliance with BBC policies, guidelines, legislative and regulatory requirements, in order to minimise the BBC’s exposure to risk and to deliver value for money through effective and efficient management of people and resources.

Agency Coordination: Manage external agencies and freelance producers, overseeing timelines, budgets, and delivering completed projects according to specifications.

Knowledge, Skills, Training & Experience

Minimum 7 years of experience in a senior production role within a similar industry or setting with team leadership experience.

Strong familiarity with Asia market (including Greater China and India), media, production agencies, creative agencies and preferably entertainment landscape.

Ability to manage a high volume of creatives and campaign types in parallel, with diverse geographically dispersed teams to lead the exchange of information and asset delivery effectively.

Team Management: Proven ability to lead and manage dynamic production teams effectively.

Project & Organisational Management: Strong organisational skills ensuring timely and precise project delivery within scope. Proven track record of successful project management.

Broadcast Production Expertise: Previous experience as a Production Producer/Production Lead within a broadcast on-air team, or agency ensuring on-time project completion within allocated budgets.

Rebrands: Experience leading rebranding initiatives, including budget scoping.

Localisation: Experience of localising content in a variety of languages and formats.

Negotiation & Diplomacy: Proficient negotiator adept at securing favourable outcomes and maintaining diplomatic communication with stakeholders and contractors.

Delegation: Ability to delegate, allocate and prioritise work accordingly.

Production Excellence: Demonstrated history of delivering successful advertising/promotional or creative content.

Shoot Coordination & Safety Compliance: Proven track record of organising and managing shoots with an emphasis on workplace safety regulations.

Budget Oversight: Proven ability to track, record and manage budgets exceeding 100k and overseeing complex productions and post-production processes.

Job Impact

Decision making

The role requires the ability to be assertive and make independent decisions while receiving full support throughout task planning and execution. There is a significant level of autonomy, especially in managing the creative network, allowing for individual initiative. Support from the manager will be available to ensure successful task completion and to provide guidance when needed.

Scope

This role operates within a responsive and dynamic environment, necessitating an agile, solution oriented approach. The practice of change management is therefore ongoing. The primary responsibility involves formulating and overseeing campaign projects and budgets. Collaboration with Creatives is key, involving the conceptualisation and budgeting of diverse campaigns, encompassing potentially shot campaigns and clip-based ideas.

The campaign outcomes will reach audiences regionally and globally through various social platforms. As a result, the Production Lead needs to possess strong communication skills to effectively engage with global stakeholders. Additionally, a crucial aspect of this role involves a nuanced understanding of content localisation practices.