Strategy Manager

10 hours ago

Singapur, Singapore Publicis Groupe Full time

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

This is an exciting time to join the Publicis Family, which this role gives you the opportunity to work with a renowned and exciting new client of ours.

This role requires the individual to provide a consultative experience to media teams, clients and senior stakeholders in Publicis on understanding of media strategy and its role to resolve advertisers’ business needs and challenges. The individual is also responsible to drive growth with the business account leads in existing and new client relationships whilst navigating upsell/cross-sell Publicis Groupe solutions. This role will cover Singapore AOR work with possible cross-market collaboration with Malaysia / other SEA markets.

Key Responsibilities:

Quickly gains an understanding of the client’s business, product lines and strategic framework and utilizes that knowledge to establish credibility internally across key markets and stakeholders. Acts as a point of regional contact on assigned rollout of strategic frameworks for clients and internal functional teams. Evaluation of media strategy in alignment with brand strategies to support client-facing teams for QBR, Brand Plans and any senior level discussions – objectives, audiences, channels, role for media. Create media sufficiency strategies for annual brand planning and QBR discussions. Supports the sharing of local / regional insights to help inform strategic monitoring and alignment across Rest of the world. Possesses up to date knowledge of all work in progress to manage internal and client expectations and is regional ‘go to’ for current implementation status updates. Works with local teams to support Media planning efforts, in context to global frameworks, to jump in with Media Planning / Cross-Channel analysis and planning tools. Works closely with Global teams and Project Managers to develop and manage project and implementation timelines. Responsible for alerting Management of any significant client changes or barriers that may/will impact delivery and/or timelines. Ability to support teams on award writing submissions during trade award seasons. A power user of both trade and internal Publicis tools with intrinsic understanding of the role of each data, which are used to create strategic support for the business / project assignments. Work with peers and wider agency/consultant partners to remove barriers in project assignments.

Qualifications

Bachelor's Degree 4-6 years of experience in advertising industry Previous experience in regional / global coordination is preferred, but a good, hands-on understanding of how planning / buying is done locally is essential. Strong omni-channel media planning experience, across both digital and traditional channels. Understanding of different buying approaches and measurements leveraged for planning and success. Strong programmatic display / video, social media strategy experience & knowledge of planning tools, DV360, FB Ad Manager

Job Location

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