Manager, B2B Marketing

8 hours ago

Singapore GFTN SERVICES PTE. LTD. Full time

The Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invest in technology startups with the potential for growth and positive social impact through its venture fund.

We are seeking a strategic and commercially minded **B2B Marketing Manager**to take the lead in aligning marketing efforts with revenue objectives. This role will serve as the key link between marketing and sales, to drive pipeline growth across GFTN’s core commercial offerings - including our membership programme and forum sponsorship products.

You will be responsible for translating business goals into targeted marketing strategies and ensuring marketing-generated leads are progressing through the funnel with clear measurement and ownership. This role is ideal for someone who combines B2B marketing expertise with business acumen and thrives on driving commercial outcomes through cross-functional collaboration.

**Responsibilities**:
**B2B Marketing & Pipeline Growth**
- Work closely with the sales team to understand commercial priorities, target accounts, and key segments across forums and memberships.
- Build and execute integrated campaign strategies to drive qualified leads, nurture prospects, and support deal acceleration.
- Partner with marketing specialists (marketing ops, performance, operations, and content) to ensure campaigns, CRM segmentation, automation workflows, and messaging are aligned to drive full-funnel engagement, lead progression, and conversion.

**Product & Content**
- Lead key go-to-market initiatives and product marketing campaigns end-to-end - from planning and launch through to analysis and optimisation.
- Work closely with product owners to understand offering features, audience pain points, and differentiators, and translate these into compelling go-to-market messaging.
- Ensure content and messaging are tailored to buyer personas and stages of the funnel.

**Sales Enablement & Commercial Support**
- Develop and maintain sales enablement materials including decks and promotional materials.

**Campaign Performance & Insights**
- Own measurement of lead quality, lead-to-opportunity conversion, and contribution to pipeline and revenue.
- Use HubSpot and CRM data to generate insights and report regularly on pipeline health and campaign ROI.
- Feed commercial insights back into campaign planning to refine messaging, targeting, and tactics.

  • B2B Marketing

    2 days ago

    Singapore B2B Growthmap Full time $6,000 - $12,000 per year

    The Role: We're looking for a B2B marketer with strong copywriting and SEO skills to join our growing marketing team.You'll work directly under our CMO, supporting brand storytelling, blog production editing & updating, SEO optimization, and marketing campaigns that position our company as a thought leader in global ecommerce logistics.This is a hands-on,...

  • B2B Marketing Manager

    5 days ago

    Singapore BTSE Full time $80,000 - $120,000 per year

    About BTSE: DGTL SG is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. DGTL SG is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored...

  • B2b Marketing Manager

    6 days ago

    Singapore Welovesupermom Pte Ltd Full time

    Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for an experienced Branding and Marketing manager who will support...

  • B2B Marketing Specialist

    5 days ago

    Singapore Brompton Associates Full time $60,000 - $120,000 per year

    Job Description: Overview: The company is the largest membership organization that provides training, certification as well as community network platform through events and conferences. With international operations in the USA, Europe as well as Asia Pacific, the company also has members across all 3 continents.About the RoleThe Marketing Specialist is...

  • Marketing Manager

    2 weeks ago

    Singapore Red Airship Full time

    **Role Overview**: As our first marketing hire, you will be pivotal in establishing and executing marketing strategies that position Red Airship as a trusted partner for digital innovation and custom technology solutions. You will focus on generating qualified leads by showcasing our expertise through impactful content, targeted B2B campaigns, and raising...

  • B2B Marketing Specialist

    2 weeks ago

    Singapore SAGE UNLIMITED Full time $30,000 - $60,000 per year

    Join our team as a B2B Marketing Specialist This is an in-person role where you'll meet directly with business clients, build relationships, and represent a brand.What You'll DoEngage business decision-makers through face-to-face conversations.Build and maintain relationships with local businesses. Who we are looking for:A strong communicator who enjoys...

  • B2b Marketing Associate

    2 days ago

    Singapore Coda Payments Full time

    **What we do** Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 50 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu...

  • B2B Marketing Specialist

    2 weeks ago

    Singapore Kkbc Corporation Full time

    We are looking for a driven and experienced B2B Marketer to lead strategic and executional marketing initiatives tailored for the local market. This role is ideal for someone with a deep understanding of local B2B buyer behavior and market dynamics and proven experience in developing demand generation programs that deliver measurable impact. You'll be...

  • Marketing Executive

    8 hours ago

    Singapore TALENT SEARCH PTE. LTD. Full time

    The client is a global versatile electronics system solutions company HQ in Singapore with manufacturing site in China and satellite offices in US and Europe Products: hand held electronics product, electroncis systems and manufacturing services **Work location: Paya Lebar Quarter** **The challenge** - Develop **B2B marketing content**across multiple...

  • Senior Director of B2B Marketing

    5 days ago

    Singapore ELSA, Corp Full time $120,000 - $180,000 per year

    Location: SingaporeDepartment: B2B MarketingReport to: VP of RevenueAbout us:Founded in 2016, ELSA harnesses the power of generative AI to improve English communication skills globally with headquarters in San Francisco and offices in Lisbon, Tokyo, Jakarta, Singapore, Ho Chi Minh, Hanoi, and Sao Paulo. ELSA is at the forefront of AI-driven language learning...