B2b Marketing Manager

2 weeks ago

Singapore Welovesupermom Pte Ltd Full time

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for an experienced Branding and Marketing manager who will support B2B branding and marketing initiatives, to be part of this exciting growth story across different markets in SEA.

Detailed strategic planning and tactical execution on how the Supermom’s B2B brand will be developed and shaped up in SEA is expected in this role, which includes all B2B marketing strategy which incorporates all aspects of B2B marketing planning and communications including managing marketing budget, developing right channel mix, digital channels, developing events sponsorships, creating marketing collateral and public relations.

**Responsibilities**:

- Optimize the B2B customer journey by identifying friction points and conversion gaps, and create scalable, innovative solutions to enhance customer experiences. Collaborate with cross-functional teams to develop cohesive marketing messages, positioning, and assets that align with brand voice, values, and objectives. Work closely with sales teams to develop a sales playbook, incorporating aligned strategies and sales enablement resources.
- Plan and manage event development for both offline and online events, including concept creation, budgeting, logistics, promotion, and execution. Collaborate with internal and external stakeholders to ensure successful event outcomes that align with business objectives and enhance brand visibility.
- Develop and execute public relations strategies to build and maintain a strong brand image, foster positive media coverage, and manage press relations. Collaborate with internal teams and external PR agencies to craft compelling stories, press releases, and media materials that effectively communicate the company's key messages and achievements.

**Requirements**:

- Driven, problem-solver with a passion for startups and mission-driven work.
- Relevant experience or aptitude for marketing management duties.
- Understanding of B2B marketing strategies and data-driven approaches.
- Experience in organizing events, copywriting, and basic design.
- Strong organizational, communication, and interpersonal skills.

**Benefits**

What do we offer?
- Work hard, play hard office culture led by a multi-national workforce
- Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

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