Marketing Manager

**Role Overview**:
As our first marketing hire, you will be pivotal in establishing and executing marketing strategies that position Red Airship as a trusted partner for digital innovation and custom technology solutions. You will focus on generating qualified leads by showcasing our expertise through impactful content, targeted B2B campaigns, and raising brand awareness.

**Key Responsibilities**:
**B2B Marketing**:

- Work with the sales team to plan and execute account-based marketing (ABM) strategies targeting decision-makers in key industries.
- Design and implement lead-generation campaigns using both inbound and outbound tactics.
- Leverage tools like LinkedIn Ads, Google Ads, and marketing automation platforms to nurture leads.
- Monitor and analyse campaign performance, making data-driven adjustments for continuous improvement.

**Content Marketing, Brand Building, and Thought Leadership**:

- Develop and execute a comprehensive content strategy aligned with Red Airship's business goals.
- Position Red Airship as a thought leader by creating highly relevant and engaging content.
- Track and make sense of business news and technology trends
- Manage the creation of testimonials, case studies, and client success stories to build trust and credibility.
- Optimise content for SEO to drive organic traffic and improve online visibility.
- Collaborate with technical teams to translate complex technical concepts into accessible, client-facing materials.

**Social Media Management**:

- Develop and implement social media strategies for TikTok, LinkedIn and Facebook to build engagement and brand visibility.
- Create, schedule, and manage posts, ensuring consistent and compelling messaging that resonates with target audiences.
- Monitor and report on social media performance metrics, leveraging insights to refine strategies.

**Corporate Website Management**:

- Maintain the corporate website to align with business objectives and brand identity.
- Ensure the website is optimised for SEO to drive organic traffic and improve discoverability.
- Develop a content calendar to regularly update the website with blogs, case studies, and industry insights.
- Monitor website analytics using tools like Google Analytics to assess performance and identify areas for improvement.
- Implement A/B testing for landing pages and call-to-action buttons to increase lead conversions.
- Collaborate with designers and developers to enhance the site's user experience (UX) and interface (UI).
- Integrate marketing automation tools and CRM systems to streamline lead capture and nurturing directly through the website.

**Other Responsibilities**:
**Event Management**:

- Work with the Sales team to plan, organise, and execute webinars, workshops, and industry events to showcase Red Airship’s expertise.
- Build relationships with industry leaders and speakers to create impactful event agendas.

**PR and Media Relations**:

- Build relationships with media outlets, secure coverage for key achievements, and identify opportunities to enhance Red Airship’s visibility through press releases and industry participation.
- Research appropriate industry events, conferences, and webinars for the company to participate in.

**Requirements**:

- **Experience**: 4-7 years in marketing roles, with a strong focus on B2B and content marketing.
- **Industry Knowledge**: A background in Business, Journalism, Technology, Digital Products, and Custom Digital Solutions is highly desirable.
- **Skills**:
- Ability to think clearly and critically.
- Experience in simplifying complex technical solutions and concepts for enterprise clients.
- Experience in journalism, mainly writing about technology topics with a business and strategic mindset.
- Familiarity with tools like Google Analytics, LinkedIn Campaign Manager, and CRM systems.
- Competency with using AI tools like, but not limited to, ChatGPT and DeepSeek for marketing.
- Exceptional written and verbal communication skills, including strong copywriting abilities for crafting compelling content across various channels.
- Proficiency in SEO, content management systems, and marketing automation tools.
- Strong analytical skills with experience in tracking and reporting campaign performance.
- Familiarity with account-based marketing strategies and tools.
- Hands-on experience managing social media channels and leveraging them for B2B marketing.
- Understanding of PR and media relations best practices.
- **Education**: Bachelor’s degree in Business, Marketing, Communications, or a related field.

**Benefits**
- A collaborative, dynamic work environment.
- Opportunities to grow and shape the marketing function within the company.
- Competitive salary and performance-based incentives.