Regional Marketing Manager
2 hours ago
Our company, listed in the NYSE as MOMO, has recently established a regional headquarters in Singapore and is looking to fill several key roles in our organization. This is an exciting time to make an impact and be at the frontline of our company’s growth.
Tantan is the world’s most popular Asian Dating app. Launched in 2014, the app gained immense popularity in China and then internationally. It was added to our portfolio in 2018. Hello Group is now committed to increasing the reach and useability of Tantan.
- 5 Day work week
- Hybrid working arrangement
- A dynamic and goal-oriented team
- Attractive remuneration and bonuses
**Description**:
- Spearhead and manage the app’s overall international marketing strategy, including but not limited to, content localization, media planning, campaign performance reviews, KOL development and management, industry collaboration events
- Collaborate with our product and development teams in China to create and improve on the user experience from an international perspective
- Manage direct marketing, tools, product launches, and other marketing and education related programs, according to the APAC regional strategies.
- Take charge and be responsible for regional growth figures and KPIs
- Manage a team of operations and marketing specialists
- Facilitate the roll-out and adoption of Tantan's marketing solutions or new products/features.
**Requirements**:
- Minimum Bachelor’s Degree in Business, Marketing or a related discipline from a reputable university
- Minimum 8-10 years’ experience in Marketing with a preference for applicants specialized in digital marketing
- Minimum 3-5 years’ experience of management experience
- Solid knowledge of platforms such as Meta, X, Google and Tiktok
- Experience working with/in the SEA region is required
- Excellent verbal and written communications with proficiency in Microsoft OfficePrior experience working in a start-up or regional headquarters environment preferredBasic Mandarin comprehension and communication is a must
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