Dtc Assistant Manager
6 days ago
**Job Title: DTC Assistant Manager**
**Location: Singapore**
**BUSINESS CONTEXT**:
UI category D2C Project management End to End: 12 months
**ROLE MAIN RESPONSABILITIES**
**Key Objective**: Lead end to end operations for UI Direct 2 consumer initiative, there are various aspects which are moving and get involved in every element to have the holistic view on business and drive growth with consumers in Singapore.
KPI:
Lead the marketing content work with agency & tech team and ensure there is zero disruption on the tech side and _it is live with world class content_. Lead the performance marketing work / promotion calendar for D2C, pricing analysis vs market-places Lead Customer Acquisition process of building relationships with corporate customers Drive the new digital first initiatives such as Livestream and build it as a strong analytics led platform to learn consumer behaviour and preferences across SEA. Design and execute branded POP up events to increase brand engagement
**CORE SOLS**
- Key stakeholder management internally and externally (in terms of projects’ accomplishment, prioritization and expectations’ management)
- Analyze available consumer data and trends to create unique selling point for D2C Project
- Craft the unique proposition, pricing, product benefits, promotions and communications strategy for corporate and public launch
The roles of duties are not exhaustive and may change according to business requirements.
**TO APPLY
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