
Dtc Manager
5 days ago
**Location: Singapore, 32 Hong Kong Street, #02-01 (S059671)
**Department: E-Commerce
Nutrition Asia Group is an enterprising distribution business established in 2009, representing a range of high quality sports nutrition and lifestyle products from the US, Europe, Australia and NZ. Nutrition Asia has expanded its business footprint aggressively over the past 5 years with operations in Singapore, Hong Kong, and Malaysia. We work and supply, sport, fitness, grocery, and specialty channels and continue to grow into new and expanded areas.
**Job Overview**:
The DTC Manager is responsible for managing and optimizing our DTC websites to drive online sales and enhance the customer experience. This role involves overseeing website operations, improving e-commerce performance, and leading digital marketing efforts.
**Key Responsibilities:
- **Website Management**:
- Oversee daily website operations, ensuring everything runs smoothly.
- Work with teams to update content, add new features, and improve functionality.
- Focus on boosting conversion rates, sales, and customer retention.
- Implement strategies like A/B testing to improve website performance.
- Monitor website performance using tools like Google Analytics.
- Report on key metrics like traffic and sales, providing actionable insights.
- Ensure a positive online shopping experience for customers.
- Gather and act on customer feedback to improve the website.
- Tracking KPIs like sales, conversion rates, average order value, and customer retention to refine strategies and improve site performance.
- **Digital Marketing**:
- Lead digital marketing campaigns to increase traffic and sales.
- **Collaboration**:
- Work with different teams (product, IT, marketing) to align digital strategies.
- Coordinate with external partners like digital agencies.
- Managing relationships with e-commerce platform providers, payment gateways, third-party apps, and other vendors.
**Qualifications**:
- Education: Bachelor’s degree in Marketing, E-Commerce, or related field.
- Experience: 3-5+ years in E-commerce or Digital Marketing, focusing on DTC websites.
- Knowledge of e-commerce platforms (e.g., Shopify) and digital marketing tools.
- Experience with web analytics (e.g., Google Analytics) and A/B testing.
- Strong project management and communication skills.
- Excellent communication and interpersonal skills in English
- Ability to meet challenges, deadlines, and work in a revenue focused environment
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