Performance Marketing Executive

5 days ago

Singapore Glints Pte Ltd Full time

The company is a leading national and regional provider of K-12 (Pre-school, Primary and Secondary) educational solutions.

The company is looking for a passionate Performance Marketing Executive to spearhead strategic development and execution of marketing plans encompassing performance marketing, content marketing and digital initiatives for online direct to customers.

**Responsibilities**
- Plan, strategise and execute marketing campaigns to drive e-commerce sales and new customer acquisition
- Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remarketing, eDMs
- Plan and allocate budgets efficiently to maximise returns
- Drive and implement of SEO on website and including website maintenance
- Manage and work closely with appointed media agency and other appointed agency
- Work closely with the Customer Success team to ensure customer journey success and opportunity for cross-selling
- Work with management team to brainstorm and participate in development of new products and services for new growth when required
- Perform analysis to identify areas of customer interaction, growth and retention through respective sales and engagement channels through Google Analytics) to improve end-to-end customer experience and business objectives
- Research and build insights on consumer behaviour for profiling.
- Measure, analyse and report performance of campaigns to derive insights into customer segments, cross-channel behaviours, and preferences.
- Working with both internal stakeholders as cross-functional teams, and external stakeholders for strategic partnership tie-ups to drive business objectives.
- Ensure and maintain brand guidelines through consistent look and feel and customer online experience

**Requirements**:

- Degree in Business Management, Marketing or its equivalent.
- At least 3 years in a digital marketing role.
- Experience in an e-commerce environment or in a media agency environment.
- Possess data-driven thinking and strong analytical skills.
- Knowledge in website analytic tools e.g. Google Analytics, Google Tag Manager etc.
- Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing
- Knowledge in CRM tools such as HubSpot, Microsoft Dynamic CRM, Salesforce
- Experience in optimising landing pages and user funnels.
- Excellent communication and interpersonal skills.

**Salary**: $3,000.00 - $5,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 3 years (required)

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