Digital Marketing Specialist
1 week ago
**Job Descriptions**:
- Plan and execute keyword advertising based on company products, analyze user demographics, and develop corresponding ad strategies;
- Create ad creatives, including images, videos, and copy, tailored to target users, and regularly summarize the performance of ad materials;
- Monitor and analyze account data, continuously optimize costs, and be accountable for ROI;
- Responsible for managing Google/Baidu SEM and Feed Ads for the company’s financial app;
- Analyze competitors’ advertising strategies, and stay informed about industry trends and traffic patterns.
**Job Responsibles**:
- Full time Diploma in Marketing or above;
- 2 - 3 years of working experience in running advertisements on Google, Facebook, YouTube, and TikTok;
- Strong data monitoring and data analysis skills;
- Quick learner with a proactive work attitude and a strong sense of responsibility;
- Fluet in English and Mandarin/Chinese, to liaise with all stakeholders
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