Senior Executive

2 days ago

Singapore Association of Small & Medium Enterprises Full time

**Job Title: Senior Executive (Publicity)**

Mission Alignment: To drive public awareness, interest, and attendance for ASME's outreach programmes, business missions, and other member-facing activities through targeted and effective publicity campaigns. In addition, grow ASME's online community and engagement by creating and curating compelling content for its social media platforms.

**Key Responsibilities**:

- Plan and execute tactical publicity campaigns for all events, business missions, and initiatives organised by the Outreach department.
- Write, edit, and distribute promotional materials, including event listings and marketing collateral, to relevant channels.
- Oversee the association's corporate website, ensuring content is timely, accurate, and engaging. Liaise with external vendors for technical maintenance, updates, and development projects.
- Capture high-quality photos and video footage at outreach events and programmes.
- Maintain a centralised and organised digital asset library of all photos, videos, and marketing collaterals.
- Coordinate with the central Corporate Communications team to ensure all tactical publicity is aligned with overarching brand guidelines and messaging.
- Track and report on publicity metrics for all outreach activities, including reach and impact on event registration/attendance.
- Manage the association's primary social media channels, developing content calendars and campaigns that align with strategic objectives.
- Manage the day-to-day operations of ASME's social media accounts (e.g., LinkedIn, Facebook).
- Create, schedule, and publish engaging content, including text, images, and videos.
- Monitor social media channels for mentions, comments, and inquiries, and engage with the community in a timely manner.
- Track and report on key social media metrics, such as engagement rates and follower growth.

**Competency Requirements**:

- Technical Skills: Event Marketing, Content Management Systems (CMS), Vendor Management, Content Creation, Basic Photography/Videography, Social Media Management, Community Management.
- Critical Core Skills: Communication (Intermediate), Planning and Organising (Intermediate), Creative Thinking (Intermediate) and Customer Orientation (Intermediate).

**Recommended Profile**:

- Bachelor's degree in Communications, Public Relations, or Marketing.
- Minimum of 3-5 years of experience in a publicity, digital marketing, or event marketing role.
- 1-3 years of experience managing social media for a corporate or non-profit entity.
- Demonstrated experience in promoting events and managing website content.
- Excellent writing and interpersonal skills.

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