Assistant / Deputy Director, Marketing

**Job Purpose**
- To lead the development and execution of integrated marketing strategies that build brand equity, deepen audience engagement, and drive attendance for Arts House Limited (AHL), its festivals, programmes and venues.
- This role combines strategic thinking with hands-on execution, ensuring that campaigns are well-crafted, effectively delivered, and aligned with AHL’s overall objectives.

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**Responsibilities**:

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**Strategic & Campaign Support**
- Assist in shaping marketing strategies for AHL’s festivals, venues, and programmes, ensuring alignment with organisational goals and audience development priorities.
- Translate strategic direction into actionable marketing and communications plans across digital, social, print, video, and out-of-home channels.
- Oversee the development of campaign messaging and creative direction, working closely with in-house and external creatives to ensure brand consistency and effectiveness.
- Identify and support the development of strategic partnerships to extend marketing reach and impact.

**Marketing Execution & Performance**
- Lead the hands-on execution of integrated marketing campaigns, including project timelines, media bookings, and content roll-outs.
- Manage digital marketing efforts including paid media, SEO/SEM, social media, CRM, and analytics.
- Oversee content calendars and ensure timely, engaging output across all platforms.
- Monitor and report on campaign performance, using insights to inform ongoing optimisation.

**Brand & Communications**
- Ensure brand coherence across all audience touchpoints, including visual identity, copy tone, and user experience.
- Work with the team to produce high-quality marketing materials, both online and offline, in support of ticketed events, exhibitions, and institutional messaging.

**Collaboration**
- Foster a positive, collaborative, and accountable work culture that encourages creativity and initiative.
- Collaborate cross-functionally with programming, partnerships, operations, and senior management to ensure effective communication and coordination.
- Support cross-departmental coordination and organisational messaging.

**Planning, Budgeting & Innovation**
- Assist in the planning of departmental budgets and resource allocation, tracking expenditure against campaign goals.
- Champion process improvements, digital tools, and new approaches to increase efficiency, reach, and engagement.
- Stay up to date with industry trends, marketing innovation, and arts sector developments, and share insights with the wider team.

**_Qualifications
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**Education**
- _University graduate in Marketing, Mass Communications or Business. _

**_Experience _**
- Minimum 10 years of relevant work experience in Marketing.
- Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.
- Proven track record of developing multi-channel marketing plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.
- Excellent writing skills with a keen sense of creativity and aesthetics.
- Experience media planning, digital media and must be data driven.
- Strong ability to write clear, insightful reports and post-campaign evaluations, synthesising data and qualitative insights into actionable recommendations for internal and external stakeholders

**Skills**
- Excellent written and verbal communication skills.
- Strong project management and organisational abilities, with attention to detail.
- A team player with a collaborative mindset and ability to work effectively across teams and with external partners.
- Proficiency in campaign performance analysis and marketing tools.
- Comfortable balancing strategic oversight with day-to-day execution.