Social Insights Analyst

2 weeks ago

Singapore Capgemini Full time

We have an exciting opportunity for Social Insights Analysts to join our Global project team in Vietnam This role will be based in Ho Chi Minh City, Vietnam.

The project

Data and insight will be the main driving force of how global businesses make decisions. The aim of this project is to develop quality consumer analytics and insights to transform the way the business responds to ongoing trends and feedback. The client is a world leader in making those changes happen and they have created an innovative approach of using key tools and skills through a developed organisational structure.

Our client from the Fast-Moving Consumer Goods (FMCG) industry is at the forefront when it comes to unlocking the power of analytics to create value and adopt changes to their strategy. Multiple curated data sources are investigated, and key consumer insights are extracted to help the business make strategic decisions. They would like to focus their attention on the Vietnam market and delve into data about local consumers to better understand trends, buzz & preferences to effectively improve sales and grow their market share.

About the role

The Social Analyst is responsible for the identification and sourcing of global data to support the analytics teams of our client. You will be required to understand vast data sets to inform how marketers should act and enhance their approach of engaging with consumers. You will be analytical, detail-oriented and possess the ability to articulate the value and potential use of data to both marketers and team members alike

You will also be expected to look at data across digital platforms to pull out meaningful and actionable insights. The job will require you to make sense of the data and perform the necessary steps to extract what is pertinent to the brief. You are skilled and excited to do data modelling, statistical analysis and pick up search & social analysis as part of your repertoire.

Minimum Qualifications
- 2-4 years of experience in Social Media Analytics
- Advanced Excel skills including tools related to data extraction, manipulation and data visualisation
- Fluency in Vietnamese and English (in both reading and writing)
- Strong analytical thinking skills and the aptitude to pick up new skills quickly
- Able to present in front of internal business stakeholders and report analytical finding
- Must perform exceptional expertise across different tools available internally, and continuously bringing new tools expertise & research methodology
- Taking full ownership/accountability across all digital research execution project -from low to high complexity
- Strong ability to manipulate and analyze large datasets across websites, social media platform and internal business data to understand consumer insights/behavior properly
- Perform detailed analysis on trends & conduct analysis based on data extracted
- Effective query building to derive relevant mentions in order to sharpen the main research objective

Preferred Qualifications
- Experience in Social Listening tools such as Brandwatch are highly preferred
- Experience working with marketing analytics tools like Google Analytics, Twitter Analytics, Facebook Insights, Google AdWord etc
- Experience in corporate storytelling or the communication of complex information in a simplified way

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