Avp, Employer Branding

Location: Singapore, SG- Job Function: Human Resource & Organization Department- Job Type: Contract- Req ID: 15572GIC is one of the world’s largest sovereign wealth funds. With over 2,000 employees across 11 offices around the world, we invest in more than 40 countries globally across asset classes and businesses. Working at GIC gives you exposure to an extraordinary network of the world’s industry leaders. As a leading global long-term investor, we Work at the Point of Impact for Singapore’s financial future, and the communities we invest in worldwide.

**Human Resource & Organization Department**
We drive GIC’s talent strategies and shape the organisational culture to sustain GIC’s long-term performance.

**Talent & Organisation Strategies**

You will oversee employer brand, talent strategy and organisational development to drive sustained high performance for GIC.

**What impact can you make in this role?**

You will be part of the Employer Brand (EB) team positioning GIC as the top-of-mind employer of choice across our 11 offices. Our aim is to deliver a consistent employer brand across channels to convey our compelling employer value proposition for both graduate recruitment and experienced hires. We work closely with the business to hone fit-for-purpose messages for targeted populations. We work closely with top creative agencies to deliver impactful content.

**What will you do as an AVP, Employer Brand, Human Resource & Organization Department?**

The AVP for Employer Brand reports into the Employer Brand Lead. This person will have a strong seat at the table to shape our EB strategy and drive its effective execution across multiple domains.

Strategy
- In the context of a small and nimble team, influence our overall EB strategy with the aim of conveying the ‘fresh spirit’ of GIC to the next generation of talent.
- Work with the EB Lead to hone supporting value proposition articulation and key messages, both visually and in written form.
- Continue to evolve our employer brand guidebook over time to ensure relevance and coherence.

Campaigns
- Oversee all social media campaigns across media channels.
- Support employer marketing events.
- Work with creative agency partners to stage larger campaigns.
- Generate own written and design content for smaller initiatives.

Analytics
- Monitor and analyse employer brand and marketing performance metrics across channels: content viewership, content engagement, and target audience perceptions (inputs), as well as recruitment outcomes (outputs)
- Develop a dashboard for ongoing tracking.
- Recommend pivots and actions based on insights from the data.
- 5+ years of advertising, marketing and/or corporate communications experience in a top-tier organisation.
- Strong copywriting skills, understanding of social media and Google Analytics.
- Strong project management skills to execute projects strategically and efficiently.
- Strong interpersonal skills to collaborate effectively across stakeholders.
- Grit, can-do spirit, ready to hit the ground running and get things done on brief and on time.
- Experience with managing junior employees would be a plus.

**Work at the Point of Impact**
We need to be forward-looking to attract the right people to help us become the Leading Global Long-term Investor. Join our ambitious, agile, and diverse teams - be empowered to push boundaries and pursue innovative ideas, share your views, and be heard. Be anchored on our PRIME Values: Prudence, Respect, Integrity, Merit and Excellence, which guides us in how we make our day-to-day decisions. We strive to inspire. To make an impact.

**Flexibility at GIC**
At GIC, our offices are vibrant hubs for ideation, professional growth, and interpersonal connection. At the same time, we believe that flexibility allows us to do our best work and be our best selves. Thus, our teams come into the office four days per week to harness the benefits of in-person collaboration but have the flexibility to choose which days they work from home and adjust this arrangement as situational needs arise.

**We are an equal opportunity employer**

**Our PRIME Values**:
**Our PRIME Values**:
GIC is a values driven organization. GIC’s PRIME Values act as our compass, enabling us to fulfil our fundamental purpose and objectives. It is the foundational bedrock which governs our behaviors, our decision making, and our focus. It informs both our long-term strategy as a firm, and the way we relate to our Client, business partners and employees. PRIME stands for Prudence, Respect, Integrity, Merit and Excellence.