External Relations Assistant

2 days ago

Singapore DUKE BAKERY PTE. LTD. Full time

**Main Objective**:Enhance store image externally, strengthen sales, and improve customer satisfaction.
**Scope of Responsibilities**:
1. **Employee Sales and Service Training**
- Develop training plans for sales techniques.
- Regularly organize training sessions for store staff on service etiquette, customer communication, and product recommendation skills.
- Monitor training outcomes, collect feedback, and refine training content.

2. **Customer Service Management**
- Follow up on customer complaints and feedback, and maintain customer service records.
- Develop and supervise standard customer service procedures in stores (e.g., greeting, order-taking, issue handling).
- Analyze customer satisfaction surveys and propose improvement measures.

3. **External Communication and Coordination**
- Assist the Operations Manager in communication with partners and suppliers.
- Participate in marketing campaigns (e.g., new product launches, membership events).

4. **Sales Support and Incentives**
- Track and analyze data (sales performance, costs, wastage rates, complaint rates, etc.) to provide recommendations to the manager.
- Assist in designing and implementing staff incentive programs (e.g., sales competitions, reward mechanisms).

5. **Training Support (Customer-Oriented)**
- Organize specialized training programs focused on “Enhancing Customer Satisfaction,” particularly targeting customer experience and sales skills.

6. **Store Duty Support**
- Replace or assist with frontline operations when manpower is insufficient.

**Job Requirements**:

- Diploma or above in Business, Marketing, Hospitality, or related disciplines.
- 1-2 years of experience in sales support, customer service, or training coordination, preferably in retail or F&B.
- Strong interpersonal and communication skills with a customer-oriented mindset.
- Experience in organizing training programs or staff workshops is an advantage.
- Analytical skills to interpret sales and customer feedback data.
- Creative thinking for developing incentive programs and supporting marketing campaigns.
- Proficient in MS Office and comfortable with preparing reports/presentations.
- Able to multitask, work independently, and support external communications with partners/suppliers.
- Willing to support store shifts when manpower is lacking.

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