External Relations Assistant
2 weeks ago
Main Objective: Enhance store image externally, strengthen sales, and improve customer satisfaction.
Scope of Responsibilities:
- Employee Sales and Service Training
o Develop training plans for sales techniques.
o Regularly organize training sessions for store staff on service etiquette, customer communication, and product recommendation skills.
o Monitor training outcomes, collect feedback, and refine training content.
- Customer Service Management
o Follow up on customer complaints and feedback, and maintain customer service records.
o Develop and supervise standard customer service procedures in stores (e.g., greeting, order-taking, issue handling).
o Analyze customer satisfaction surveys and propose improvement measures.
- External Communication and Coordination
o Assist the Operations Manager in communication with partners and suppliers.
o Participate in marketing campaigns (e.g., new product launches, membership events).
- Sales Support and Incentives
o Track and analyze data (sales performance, costs, wastage rates, complaint rates, etc.) to provide recommendations to the manager.
o Assist in designing and implementing staff incentive programs (e.g., sales competitions, reward mechanisms).
- Training Support (Customer-Oriented)
o Organize specialized training programs focused on "Enhancing Customer Satisfaction," particularly targeting customer experience and sales skills.
- Store Duty Support
o Replace or assist with frontline operations when manpower is insufficient.
Job Requirements:
o Diploma or above in Business, Marketing, Hospitality, or related disciplines.
o 1–2 years of experience in sales support, customer service, or training coordination, preferably in retail or F&B.
o Strong interpersonal and communication skills with a customer-oriented mindset.
o Experience in organizing training programs or staff workshops is an advantage.
o Analytical skills to interpret sales and customer feedback data.
o Creative thinking for developing incentive programs and supporting marketing campaigns.
o Proficient in MS Office and comfortable with preparing reports/presentations.
o Able to multitask, work independently, and support external communications with partners/suppliers.
o Willing to support store shifts when manpower is lacking.
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