Social Media Strategist

**Trident Digital is looking for ONE Full-Time Social Media Strategist to Add to Our Team**

**Type of Employment: Full-Time Position**

As the Social Media Strategist of our company, you will work directly with the Founder and other leaders of the company. You are responsible for brainstorming, executing, and analysing marketing campaigns and/or strategies for our clients. You are also responsible for setting and aligning the initial brand direction for our clients in the Setup Phase so that the creative team can execute it in the Fulfilment Phase.

Since marketing campaigns and/ or strategies determine the client’s results and ROI, your position will play an important role in the team’s success.

**[YOUR RESPONSIBILITIES IN ORDER OF PRIORITY]**

Responsibility 1 - Planning Campaigns and Strategies (External):

- To understand the client’s target audience, value proposition and positioning inside out.
- Set specific marketing goals such as KPIs that align with the overall direction and business goals.
- Brainstorm digital campaigns and strategies for our clients so that they can receive significant results such as leads or enquiries.
- To participate actively in Zoom calls or meetings with the client to update the client of the campaign progress.

Responsibility 2 - Maintaining Brand Consistency (External):

- Liaising with the creative team to brainstorm and develop the client’s Brand Blueprint.
- To participate actively in Brainstorming calls with the team to set the branding and marketing direction for the client.
- To vet, approve and give recommendations for clients’ social media posts, and key documents in the Setup Phase such as the Content Document, Brand Guidelines and so on.
- Ensure brand consistency and alignment for all our clients through the various marketing channels and make adjustments, if necessary.

Responsibility 3 - Research (External):

- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations.
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Collect, analyse, and report social media metrics and relay the feedback to the team and clients to ensure success for future projects.
- Generate innovative ideas to further promote our clients and our company.

Your secondary roles include:

- Interacting with clients on a daily basis and growing that relationship
- Excellent management skills in balancing project timelines, checking the statuses of projects and constantly on the ball
- Understanding digital and social media marketing, the usage of its tools and staying up to date with the latest trends
- Supporting client-driven marketing campaigns from conceptualising to execution
- Supporting client communications, conflict resolution and ensuring that client issues/ queries are dealt with in an efficient and effective manner

**[REQUIREMENT]**
- Strong command of English
- Able to demonstrate experience with marketing campaigns and web technologies (e.g. online tools and social media)
- Has the ability to multitask and work toward several milestones on various projects simultaneously using systems such as Content Management System (CMS)
- Excellent communication skills (verbal and written)
- Solid attention to detail
- Strong analytical skills
- Team management skills
- At least a diploma in Marketing or relevant fields
- And lastly, has a strong desire to improve and grow with the team
- BONUS: Have created videos / campaigns that went viral

Pay: $3,000.00 - $4,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- social media strategy: 1 year (required)

Work Location: Hybrid remote in Singapore 038987