Digital Marketing Specialist

2 days ago


Singapore INICIO GROUP PTE. LTD. Full time

We are looking for a driven and detail-oriented **Digital Marketing Specialist**to manage, implement and optimize programmatic advertising campaigns.

**Responsibilities**
- Plan, execute and optimize digital marketing campaigns across various platforms and channels.
- Collaborate with internal teams to ensure alignment between marketing strategies and business objectives
- Track and evaluate campaign performance using key metrics making adjustments as needed to enhance results.
- Review and analyze campaign data to identify patterns, insights and areas for improvement, adjusting strategies as necessary.
- Recommend and implement new strategies, tools and techniques to boost campaign effectiveness while participating in testing initiatives to refine various elements.
- Prepare and share regular performance reports, providing actionable insights to inform future marketing efforts.
- Stay informed on industry trends and share knowledge with team members to keep everyone up to date with the latest practices and platform updates.

**Requirements**:

- Degree or diploma in Marketing, Business, or its equivalent
- A minimum of 2 years of experience in managing digital marketing campaigns or similar roles.
- Google Ads Certified and proficient in Google Ads, Google Analytics and SEM strategies
- Strong understanding of digital marketing tools and strategies, with experience in campaign management and performance tracking.
- Proficiency in using analytics tools to assess and optimize marketing efforts.
- Ability to work independently as well as part of a collaborative team environment.
- A proactive mindset with a willingness to stay up to date with industry trends and best practices.



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